Major Brands Mean Major Popularity
Well-known brand names continue to make inroads with consumers when they’re deciding how to spend their money. In a new survey from Brand Keys, 29 percent of shoppers cite brand names as important to their purchasing decision — a number that has tripled in importance over the past four years. Five years ago, only 8 percent of U.S. apparel buyers felt brands and logos were important.
For the 7,500 men and women who participated in the survey, 39 percent chose Ralph Lauren/Polo as their favorite brand, followed by their favorite sports team at 36 percent, Armani at 34 percent, Nike at 30 percent, and Versace and Chanel tied at 27 percent.
“No matter the category, we see one trend growing — the increasing importance of fashion brands. While it’s true that consumers are not spending recklessly, that very reality is what drives them into the arms of true brands,” said Amy Shea, executive vice president of global brand development for Brand Keys, a brand and customer loyalty research consultancy. The other brands in the top 10 were Calvin Klein, J. Crew, Levi’s, Banana Republic, Burberry and Dior and Yves Saint Laurent, which tied for 10th.
Versace Launches Bling
Versace is launching a new Atelier Jewelry collection on Sunday during the Italian brand’s couture show at the Ritz Paris. The lineup comprises 16 designs of hand-sculpted rings mounted with precious stones ranging from diamonds, yellow diamonds, emeralds, sapphires and amethysts to aquamarines and citrine gemstones. “As a designer and a collector of fine jewelry, I have always wanted to offer the same quality of craftsmanship in jewelry as we offer with the Atelier Versace fashion collection,” said Donatella Versace. “Each individual ring from the collection is a work of art.”
The launch of the jewelry line marks the brand’s return to the couture calendar in January. The items will be available for sale by appointment only and will be custom made.
Selita Ebanks’ Quick Change
Selita Ebanks had a last-minute outfit change before walking the red carpet at the Life & Style Summer Style Awards party at PH-D. “I pulled up to the carpet and I had on this blueish outfit, and I just wasn’t feeling it,” the model explained at the bash. Instead, she went around the corner to Meatpacking District boutique Scoop, “and begged them to open the store for me . . . minutes later, [I was] walking the carpet.” On a hot night, she chose a brightly colored dress with a thigh-high slit.