Today’s Fashion Headlines. July 2, 2012.

July 2, 2012 • Beauty, Fashion Blog, Industry, Television

Jocky Shapewear  “Preferred by Rachel Zoe”

 

Elle and H&M Out at Fashion Star

Despite consistently selling out its weekly Fashion Star capsules, H&M has announced that they will not participate in the show’s second season. Page Six reports that the brand “decided the reality show was no longer a good fit.”

Other things that are no longer fitting in at Fashion Star include host Elle Macpherson. Page Six reports that the former model will stay on as an executive producer at the show, and will be pursuing other TV-related opportunities. “I have been involved with ‘Fashion Star’ from the beginning, and am very proud to see it come to life, not only in America but globally,” Macpherson said. “The show is in great hands, and although I will not be hosting this season, I will still be very involved [and] will be reviewing the format for the upcoming season.”

Coty Shoots for $700M IPO

Coty Inc. is ready for the bright lights of Wall Street — the question is whether the fragrance company will be able to convince investors that it can keep growing in developing markets. After losing its bid to buy Avon Products Inc. earlier this year, Coty on Friday filed for an initial public offering that could raise $700 million for current shareholders.

The offering would be the first major beauty IPO since the Nineties and a sign of just how far the 108-year-old firm has come over the last decade, when annual revenues tripled to about $4.5 billion, according to the filing with the Securities and Exchange Commission. But the IPO comes at a time of instability in the European economy, growing uncertainty over the strength of the U.S. recovery, a slowdown in growth in China and Brazil and a few lackluster IPOs in recent months, including Facebook.

The key will be whether the beauty firm can convince Wall Street that it is a company well positioned for further growth or one that, having failed in its bid for Avon, is simply falling back on the IPO as a convenient plan B.

Jockey to Launch Rachel Zoe Intimates

The first collection of Jockey intimates endorsed by Rachel Zoe will be hitting stores this fall. Zoe entered into a partnership earlier this year to promote a curated collection of “must have” underwear and shapewear by Jockey. All hangtags will feature a “Preferred by Rachel Zoe” tagline.

The exclusive collection will be launched at Jockey stores and jockey.com this month and will be rolled out in October to major retailers, including Macy’s, Lord & Taylor, Kohl’s and Bon-Ton stores. “Style starts from within, and having the right foundation is critical to the ultimate success of your outfit. I love marrying comfort with style, and this new collection by Jockey does just that,” said Zoe.

–Taneisha Jordan

Sources: WWD; Page Six

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