Madonna’s Ad is Subtly About Herself

July 3, 2012 • Advertorial, Celebrity Style, Fashion Blog, Fashion for the Masses

But we know that would never happen because we all know Madonna is one of the most modest individuals on the face of the earth…</sarcasm>

Madonna is promoting her global MDNA concert tour in the new campaign for her Material Girl juniors line at Macy’s. The fall advertisements feature rock ’n’ roll scion Georgia May Jagger as the ultimate VIP guest at the tour, posing both backstage and onstage at a Madonna concert. The scenes were shot during an actual MDNA rehearsal in May at the Nassau Coliseum on Long Island, where Madonna prepped for the tour, which kicked off in Tel Aviv on May 31.

The campaign breaks in August issues of magazines including Seventeen, Teen Vogue, People StyleWatch and Cosmopolitan, as well as online, outdoor and in collateral marketing materials. Jagger will make personal appearances at Macy’s stores this fall on behalf of Material Girl, which is a venture between Madonna and Iconix Brand Group.

– Taneisha Jordan

Source & Photo: WWD

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