Happy Happy Joy Joy: Neiman and Target Team Up for Christmas
Neiman Marcus, the luxury chain, and Target, the trendy discounter, are getting together for Christmas in an unprecedented partnership whereby they jointly corralled 24 CFDA designers to create items for a limited-edition holiday collection. The Target + Neiman Marcus Holiday Collection will be sold beginning Dec. 1 at all 1,763 Target stores and the 42 Neiman Marcus stores, as well as online at target.com and neimanmarcus.com.
The collection ranges from $7.99 to $499.99, with most items less than $60. Designers who created pieces for the collection include Carolina Herrera, Derek Lam, Diane von Furstenberg, Jason Wu, Marc Jacobs, Oscar de la Renta and Tory Burch. According to top executives from both stores, the collection will include more than 50 limited-edition gifts in men’s, women’s, children’s apparel and accessories, as well as other categories that some of the designers are getting into for the first time, such as sporting goods, home decor, pet accessories and accessories for electronics. Each designer created one to three items.
Steven Meisel Shoots Diesel Campaign
Diesel has tapped Steven Meisel for the first time to lens its fall campaign, which breaks in August magazines. The print and online advertisements feature a bevy of models — including Karen Elson, Coco Rocha, Hanne Gaby Odiele, Fei Fei Sun, Mirte Maas, Sallieu Jalloh, Jamie Bochart, Sid Ellisdon, Ethan James, Yuri Pleskun and Dae Na — in a series of mock screen tests, arranged in a grid layout. Props like vintage microphones and Polaroid cameras brought a retro look to the shoot, which took place in May at Highline Studios in New York. The digital campaign incorporates cinemagraphs that add an element of animation to the images.
Aéropostale Names First Brand Ambassador
Aéropostale is raising its fashion quotient by hiring Chloë Grace Moretz as its first brand ambassador. The 15-year-old Moretz will appear in ads, curate looks online, tweet about the brand and turn up at events such as the Jingle Ball, which Aéropostale sponsors.
“Over the last few years, the uniform for girls has changed,” said Tom Johnson, chief executive officer. “The number of different brands girls shop is broader than ever. In some cases, they’ve migrated to more fashion-oriented brands. Knowing this, we knew we had to continue to evolve fashion.”
“We know she will connect with our customer,” said Scott Birnbaum, senior vice president of marketing and e-commerce, insisting that Moretz will be more than just a pretty face. “She’s extremely interested in fashion. She sits in the front row at all high-end fashion shows. She’ll judge contests for us and be the spokesperson for our Teens for Jeans campaign.”
– Taneisha Jordan
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40