Jennifer Lopez Lauches Luxury T-shirt Line

July 16, 2012 • Celebrity Style, Fashion Blog

Can you think of the last time you saw J.Lo wearing a T-shirt? Probably not. Although “Jenny From The Block” may not be donning T-shirts on a daily basis, the singer/actress and designer is teaming up with entrepreneurs MJ Eng, Brian Lee, Erica Zohar, and Jeff Marine to launch Teeology.com.

The line will use different social media platforms to generate votes to determine which items will be produced for the masses. The website, coming soon, will offer basics for men and women as well as limited-edition luxury T-shirts that will bemanufactured based on how many positive votes are received by users. Teeology limited-edition pieces start at $29 and will also feature “high-end” printed T-shirts submitted by different artists.

– Selicia Walker

Sources: Women’s Wear Daily, Refinery29

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