Today’s Fashion Headlines. July 17, 2012.

July 17, 2012 • Fashion, Fashion Blog

Lady GaGa reveals her debut scent, eBay gears up for Christmas with a couple of designers and Lana Del Rey gets snagged by H&M

Lady GaGa Smells Like “Fame”

Two hours after revealing via her Twitter feed Monday that she’d be giving her fans a preview of the ad for her new fragrance, Lady Gaga Fame, the entertainer posted it on her Web site, littlemonsters.com, and linked via Twitter. The black-and-white ad, shot by Steven Klein, features a nude Lady Gaga wearing a black mask and reclining on her side, with what appear to be black metal action figures covering the strategic parts of her anatomy. The gold-topped fragrance bottle is in an outstretched hand, with the ad’s print in gold. It is expected to begin running in September magazines.

eBay Teams with Designers for the Holidays

This seems to be becoming a trend. eBay has hooked up with Billy Reid, Chris Benz, Fallon, Jonathan Adler, Ruffian, Steven Alan and Tibi to create the eBay Holiday Collective. It will be a limited-edition gift collection of men’s and women’s apparel, jewelry, travel and electronics accessories and home decor, available on eBay for the 2012 holiday season. The Collective marks the first time eBay is collaborating with a group of leading designers to create an exclusive collection.

The eBay Holiday Collective will include more than 40 gift items, priced from $50 to $100, in a wide range of categories. Each of the seven designers created at least five items.

The Collective will go online starting Nov. 12, a few weeks before The Target + Neiman Marcus Holiday Collection and available globally.

H&M Loves Lana

Speculation about indie chanteuse Lana Del Rey fronting H&M’s fall fashion campaign reached a fever pitch in June, but the Swedish retailer has remained mum on the subject. Until now. H&M on Monday confirmed that Del Rey will indeed be the global face of H&M’s fall advertising — with a second campaign planned for winter. Del Rey’s retro look — Sixties-inspired minidresses and long “ironed” hair has invited comparisons to Priscilla Presley’s early days with Elvis. It has not gone unnoticed by the fashion industry. Mulberry named a handbag after the singer and she was signed in January by Next modeling agency; Del Rey landed on the cover of Vogue in March. The H&M gig is her first modeling job.

“The mood is very L.A. noir,” said Donald Schneider, H&M’s creative director. “It’s inspired by our fall collection.” Looking like a Fifties screen siren in one ad — the print campaign was photographed by Inez van Lamsweerde and Vinoodh Matadin — Del Rey wears a pale pink angora blend sweater. Del Rey performed a cover of “Blue Velvet” for a minifilm that will be released on hm.com on Sept. 19 and subsequently distributed globally. Edited versions will be used as TV commercials.

– Taneisha Jordan

Source & Photo: WWD

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