In my mind when a pricey designer launches a contemporary collection that I know is aimed for a younger audience, I am still eager to check it out. Not only do I like to see how their aesthetic translates, but you never know if there is an item or two you can actually pull off over the age of 35. If so…score! So I am thrilled to learn that designer Jason Wu is launching a new contemporary collection called Miss Wu in partnership with Nordstrom this January. Especially on the heels of his uber successful Target collection (of which this editor scored a few pieces).
“Instead of just doing ‘Jason Wu-for-less,’ the idea is to explore the other side of myself,” Wu told WWD. “I always see Jason Wu [the collection] as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am — slightly more downtown, and with a more relaxed attitude.”
Jeffrey Kalinsky, Nordstrom’s executive vice president of designer merchandising, claims Wu’s name recognition was the reason he encouraged the designer to move into the contemporary area. “There’s a large audience who wants to wear his clothes,” he says. “This collaboration has an appeal not just to a younger set of women, but to a broader set of women and at prices that are approachable. What’s great is that while feeling different from the Jason Wu signature collection, it still clearly has Jason’s design DNA.”
According to WWD, Wu’s inspiration board for spring is filled with iconic images from the Sixties, particularly icons like Jane Birkin and Marianne Faithfull. “Those girls had that certain something-something that really felt right for the image of this girl,” he says. The 40-piece collection will featurs charming printed and textured shifts and A-line dresses with touches of Mod and striped tops paired with floral skirts. It will retail from $195 for a sleeveless silk bow blouse to $795 for a black leather jacket. This is far cheaper than a Jason Wu collection item which averages about $1,700.
Look for accessories in 2014, but for right now the collection will consist of only ready-to-wear. Just another reason to be thrilled Nordstrom is coming to NYC!
– Lauren Dimet Waters
Source & Photos: WWD
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