Today’s Fashion Headlines. July 24, 2012.

July 24, 2012 • Fashion Blog, Fashion News

Nars is about to make your skin look brighter, the Kardashians invade FNO and J.C. Penney’s starts big changes with key brands

NARS Launching New Skin Care Line

Apparently, François Nars cares a lot about luminous skin… and you should too! That’s why he is launching NarsSkin, a nine-stockkeeping-unit skin-care collection, which will be on counter in August at Saks Fifth Avenue and elsewhere in September. It is an overhaul and an updating of the brand’s skin-care offerings, complete with new formulas and packaging. One of the key ingredients in the line is the proprietary Light Reflecting Complex, which is utilized in every sku unit. It is said to provide essential moisture and minerals to the outermost layer of the skin, stimulate natural exfoliation and cell turnover, and optically enhance light reflection with Light Active Micro Prism, a part of the complex.

“We developed a skin-care line that focused on light-reflecting properties with anti-aging benefits,” said Nars. “Simplicity was also very important to me, getting to the root of the products and their function as reflected in their names — I don’t like it when beauty becomes too complicated. We really have a line that stands by itself — it’s a light catcher. Light is a key element to the entire line because it plays a huge role in how healthy skin can look. Skin care should reflect the light and makeup should catch it.”

The line will be carried in about 200 department and specialty store doors in the U.S. after its one-month exclusive at Saks Fifth Avenue with a price point ranging from $29 to $62 for the Luminous Moisture Cream.

Big Mistake: Kendall Jenner Tapped for FNO Ads

Apparently, someone doesn’t like Fashion’s Night Out shoppers…. or think that they really love anything having to do with the reality terrors known as the Kardashians. Kendall Jenner has been tapped to appear in the ad campaign for the Beverly Center’s third annual Fashion’s Night Out event on Sept. 6. The second-youngest member of the Kardashian-Jenner clan and a Wilhelmina model, Jenner was shot by Moshe and Eddie Brakha emerging from an oversize shoebox wearing an orange Georges Chakra gown. Jenner and her younger sister, Kylie, have an OPI nail polish line, as well as a jewelry line with Glamhouse and a book in the works.

Big Changes for J.C. Penney’s

J.C. Penney unveiled the first of its new branded shops-in-shop Monday, pushing chief executive officer Ron Johnson’s transformation of the retailer into the next phase. The initial wave of shops includes separate men’s and women’s outposts for Levi’s, Arizona Jean Co. and the new I Jeans by Buffalo. The shops will be in 683 of the retailer’s 1,100 doors by Aug. 1, but the new merchandise will be available across the chain.

The Levi’s shop marks the biggest change for Penney’s. It features a denim bar with 11 cuts and 88 washes-finishes. The shop features clean lines, gray tiles, wood fixtures and a tablet computer with access to Penney’s virtual denim bar. Penney’s employees will be armed with iPads and able to check shoppers out on the spot. Mobile checkout — a key feature of Johnson’s previous existence as head of Apple retail — will debut in all Penney’s stores by yearend.

All the shops will be introduced during the back-to-school season, and Penney’s is trying to drive traffic next month by offering free haircuts at its salons for kids headed into kindergarten or grade school.

– Taneisha Jordan

Source: WWD
Photo: Racked

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