The Joe Fresh brand has announced the opening of nearly 700 dedicated Joe Fresh shops within the newly renovated J.C. Penney stores across the US. The shops, set to open in April 2013, were designed by the Joe Fresh team and will range from approximately 1,000 to 2,500 sq. ft.
At the same time, Joe Fresh products will also be available on line at jcp.com. The partnership will provide the Joe Fresh brand, Canada’s largest apparel brand, with significant expanded US national brand exposure, reaching millions of new customers and complementing the well-received stand-alone stores in the New York area.
Joe Mimran, Creative Director of the Joe Fresh brand for Loblaw Companies Limited says, “We are extremely proud to partner with one of America’s most iconic department stores, especially as they embark on a retail transformation headed by visionary CEO Ron Johnson. J.C. Penney is creating a fun and engaging shopping experience that showcases sought after brands in its own dedicated space, providing the perfect environment to introduce Joe Fresh apparel to even more Americans, coast to coast.”
– Selicia A. Walker
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