Ad Expectations for Upcoming September Issues
Picking up a hefty Vogue for September is more expected then typical fall season sales. However, instead of publishers popping champagne for amazing ad sales for the September issues throughout the magazine industry, many publishers received soft figures. While titles such as Elle and Instyle were able to break their own records, Condé Nast had been expecting a decline due to budget cuts. Hearst had lower sales for the print product, however is more focused on different sources of revenue, such as sales through tablets.
Of course, Vogue managed to keep up, bringing Allure who will have its largest issue in four years. Declines were seen in Vanity Fair (2.5% less pages), W (4% less), Glamour (16% less), Lucky (26% less), Self (6% less), and Shape (22% less%). Elle magazine managed to beat Harper’s Bazaar, who rose 17% to 360 pages while Elle rose 12% to 400 pages. Although many print magazines have been receiving a makeover, effecting the drop in advertisement sales, despite the lower sales readers will still have to carry around heavy Bazaar and Vogue’s this upcoming September.
Beauty Bazaar Soon to be Launched by Harvey Nichols
This fall the stand-alone retail concept for beauty, Beauty Bazaar, will be opened by Harvey Nichols. The store will open in Liverpool, taking over a 22,000 square foot space that consists three-stories. The first story showcases treatment-oriented brands, including names such a Blink Brow Bar, Carita, and the Organic Pharmacy, all of which that are exclusive to Nichols. Also included within the ground floor is a champagne and cocktail bar.
The second floor offers treatments such as spray tanning, waxing by Strip, permanent makeup by Beyond MediSpa, and Botox services. The store was designed to be a lifestyle experience that encourages customers to meet with each other and feel inspired by beauty. Although WWD has already learned about this soon-to-be beauty boutique, it is expected that the official announcement will be made today.
Nina Garcia Helps Boost J.C. Penney Stock
The word of a fashion director clearly means a lot to customers; after fashion director of Marie Claire and “Project Runway” judge Nina Garcia tweeted about J.C. Penney’s, The department store’s stock soared Wednesday afternoon. Garcia was recently given the title of “style voice” for JCP, leading her to tell her followers:
“I’m @jcpenney’s HQ. Thank you Ron Johnson for the walk through JCP’s prototype. Get ready to shop! Its going to be a game changer!”
The fashion director and judge has been accounted for more than 470,000 Twitter followers. Ron Johnson, CEO of JCP, joined the team months ago and implemented the makeover stores have been receiving including lower prices and a revamped logo. Stock for the company has gained as much as 9.9%, soon calming down with a closing price of $22.
– Lindsay Grundy
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40