Today’s Fashion Headlines. July 30, 2012

July 30, 2012 • Fashion, Fashion Blog

Karlie Kloss heads Target + CDFA campaign, Beverly Johnson teams with Frederick’s and

Karlie Kloss Coming to Target Too!

And the Target + Neiman Marcus Christmas collaboration just keeps getting better. Target hired Quentin Jones, an illustrator, filmmaker and animator who’s created films for Chanel, to work on the Target and Neiman Marcus campaign. Its face is Karlie Kloss, an unusual move for Target, which doesn’t tend to go with well-known models in its ads. According to sources on the set, Kloss was in a baking mode, making cookies for everyone the first day and two key lime pies on the last — her mom made one — using grandma Kloss’ famous recipe. Kloss, for the campaign, was required to do a lot of movement. “Her background and familiarity with movement and dance are perfect,” a source said.

Beverly Johnson and …. Frederick’s of Hollywood?

Frederick’s of Hollywood has entered into a collaboration with model Beverly Johnson to launch a luxury line of beauty, body and hair-care products under the Beverly Johnson Luxurious Lifestyle brand. The upscale collection will be sold online at fredericks.com beginning Wednesday and will be rolled out to Frederick’s of Hollywood brick-and-mortar stores around the Labor Day holiday.

The collection will include The Model Logic hair-care line, a line of Johnson’s personal favorite formulas; Beautiful Body by Beverly, a smoothing and hydrating collection of body products, and Flawless Skin, a line of skin care formulated with all-natural botanicals, nutrients and emollients to help reduce the appearance of wrinkles and age spots.

“Frederick’s of Hollywood is an institution. Like most women, I as a young woman was first introduced to lingerie with Frederick’s of Hollywood.…The reason I have a strong alliance is because of what they offer the curvaceous woman. They are my women.…To me, the collaboration is a natural,” said Johnson.

Lia Sophia Targets Teens

Fashion jewelry e-commerce brand Lia Sophia is launching its first-ever collection aimed at teenagers. Inspired by creative director Elena and Tory Kiam’s two daughters Lia and Sophia, the 49-piece collection includes an assortment of friendship bracelets designed for smaller frames, each featuring an adjustable clasp, as well as necklaces, pendants and lockets. The line, which ranges from $19 to $78, will launch via Lia Sophia’s network of sales advisors on Aug. 1.

– Taneisha Jordan

Source & Photo: WWD

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