Today’s Fashion Headlines. July 31, 2012.

July 31, 2012 • Fashion, Fashion Blog

A fashion statement banned on the Olympic podium, Christian Siriano opens his first store, Martha Stewart stays with J.C. Penney and there is a bit of a problem with the Nelson Mandela fashion line.

No Grills on the Podium!

Because we do love some Olympic news… American swimmer (and recent Vogue cover man) Ryan Lochte wanted to wear a custom-made red, white and blue grill on the podium after winning the 400 IM — presumably to honor the ancient Olympians who also used to ice out with teeth jewelry. His plan hit a snag when a humorless IOC official informed him that wearing the grill would result in a failure to receive the most precious bling of all.

Wayne Drehs of ESPN tweeted that Lochte said “he tried to wear his grill on the podium only to have an Olympics official tell him if he did so he wouldn’t get his gold.” So, there’s your answer to the Olympic’s stance on sparkly mouth jewelry.

Christian Siriano’s First Store

Christian Siriano has opened his first store, a 1,000-square-foot unit at 252 Elizabeth Street in NoLIta in New York City. The winner of “Project Runway’s” fourth season, Siriano is trying to distance himself ever so slightly from the red-carpet gowns he is known for to focus on sportswear. “I want people to be introduced to the sportswear and separates I do in my collection every season,” said the 26-year-old designer. “I didn’t want the main focus to be on evening.”

Siriano, who sells his evening gowns to Neiman Marcus and bridal to Nordstrom, said he will be selling the sportswear to all of his accounts. Siriano also designed clutches and wallets to complement the shoes. He’s also expanding into home items such as pillows and upholstered furniture. “I’m hoping to do jewelry for the next collection,” he said, noting that it will be priced for less than $200.

Martha Stewart Stays with Penney

Martha Stewart is moving full-steam ahead on its partnership with J.C. Penney Co. Inc., despite its legal wrangling with Macy’s Inc. On its earnings call Monday morning, Martha Stewart Living Omnimedia said “nothing has changed” since it lost a preliminary injunction to Macy’s earlier this month, and that it still plans to launch its products in-store and online with J.C. Penney in the first quarter of 2013.

The firm said it has amended its agreement and will now receive a minimum of about $288 million over the course of the 10-year deal with J.C. Penney, up from $178 million. This increase, however, “is not directly affected by the ruling.” Macy’s declined to comment.

Controversy with Nelson Mandela Line

There has been some controversy brewing over the use of Nelson Mandela’s name and image in a new fashion line that is being rolled out under the label 466/64 Fashion. James Cecil, president of Cadence Communications, which represents the Nelson Mandela Foundation in North America, e-mailed WWD last week, saying, “466/64 Fashion is making false claims that it is tied to Nelson Mandela — it is not, nor does it benefit him or his foundations. They are deliberately misleading people in the fashion industry — the name ‘Nelson Mandela’ is not to be used in conjunction with any commercial products. They cleverly use his quotes in their advertising, but this is not his line of clothing; he did not launch it, nor is he associated with it.”

He added that 466/64 Fashion and 46664 Foundation “have no affiliation with Nelson Mandela, the Nelson Mandela Foundation, the Nelson Mandela Children’s Fund, nor the Mandela Rhodes Foundation.” A spokeswoman for 466/64 Fashion explained that the 46664 trademark (which takes its name from the prison number given to Mandela when he was incarcerated for life on Robben Island, South Africa) is managed by 46664 South Africa, a not-for-profit organization founded in 2002 to promote Nelson Mandela’s humanitarian legacy.

– Taneisha Jordan

Sources: Yahoo Sports; WWD
Photo: WWD

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