Today’s Fashion Headlines. August 9, 2012.

August 9, 2012 • Fashion Blog, Fashion News

 

Rocha’s fall ad campaign for White House Black Market

White House Black Market Shows Off Coco Rocha

Model and dancer Coco Rocha will be appearing in White House Black Market’s fall ad campaign. The model’s tap skills are shown off, with Rocha wearing twelve different outfits throughout the thirty second commercial, titled “Alter Ego.”  The commercial, choreographed by Lorin Latarro and directed by Matt Beieler and Johan Renck, will begin airing September 10.

Glen Luchford shot the print ads that will be seen in Marie Claire, Vogue, and InStyle, along with other publications. There was also a behind-the-scenes video produced by Ceft and Co. Aside from the busy ad campaign, the twenty-three year old model will also join celebrities Karolina Kurkova, Nigel Barker, and Naomi Campbell in Oxygen’s new reality show “The Face.”

A Fresh Cut

Readers of nymag.com’s blog The Cut are going to be seeing a revamp on the site. NY Mag editor Adam Moss said that forty pieces of content are expected to be posted each day. Topics include celebrities, relationships, beauty, politics, and of course fashion. The sartorial coverage will include original photography, which was not done on the website before.

The Cut is very important to nymag.com, with forty percent of revenues coming from the digital advertising from the blog. Over a breakfast briefing this past Wednesday, the editors of the online site showed examples of the high resolution imagery that will soon be shown on the website. The images will be ten times of the resolution, showing product shots along with beauty stories and runway shows. Also to be expected is expansions on reported features, first-person confessionals and commentary. The website will be going live Monday.

Reid & Taylor’s Menswear Collection Delayed

The expected launch of Reid & Taylor’s upscale menswear line for fall will not be introduced as planned. The fabric mill, located in the Scottish Highlands, were planning on releasing a full-scale luxury line for fall 2012. The collection would be marketed through Europe and then released in the U.S. and other countries.

The menswear line was shown at the HMX Group offices during market week earlier this year. Also held off is the store locations opening in London and other European stores, which were also expected to open fall of this year. The brand manager for the company, Ashley Potter, spoke about how the launch was delayed, however did not provide a reason why or a new launch date.

– Lindsay Grundy

Source: WWD

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