Today’s Fashion Headlines. August 10, 2012.

August 10, 2012 • Fashion Blog, Fashion News

Macy’s Opens World’s Largest Shoe Floor

Macy’s Herald Square opens “the world’s largest” shoe floor today. Many stores in the area have recently revamped their shoe area. Some of the stores are Saks Fifth Avenue, Barneys, Lord & Taylor and Bergdorf Goodman.

The $400 million Macy’s overhaul is giving them more selling space than anywhere in the world. There will be 280,000 pairs of shoes. This is a 50 percent increase in merchandise since the expansion. Macy’s has a total of 63,000 square feet for shoes. Terry J. Lundgren, Macy’s chairman says, “This is a category that requires excelled salesmanship, a comfortable environment and, very importantly, a wide range of product that cover the styles, assortments and price points for a larger number of customers. We have all that covered.”

Urban Decay Expanding Naked Franchise

After seeing such success with its Naked palette released in July 2012, Urban Decay is expanding the line.Wende Zomnir, Urban Decay’s creative director said, “We are tapping into the success of our Naked palettes to create a Naked franchise that focuses on color, as well as a new line called Naked Skin, which is focused on completion.”

The first part of the line will launch this fall. The product that will be offered is the Naked Skin Weightless Ultra Definition Liquid Makeup. It is oil-free, feels weightless and contains skin nutrients and optical blurring pigments.  The foundation will retail for $38. At the end of 2012, the brand will launch Naked Basics. It is a six-pan palette. It is smaller than the typical Urban Decay eye palettes, and it will contain a range of matte everyday shades. It will retail for $27.

Chanel Launches Third Coco Scent

Later this month, the company will release Coco Noir, a homage to Gabrielle “Coco” Chanel. Chanel famously said, “a woman who doesn’t wear perfume has no future.” The fragrance is intended to examine the interplay between the light and dark and the luminosity of black and baroque elements. Nior’s bottle is the classic Coco Chanel shape.

– Katie Schmitz

Source & Image: WWD

 

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