New Fragrance For Yves Saint Laurent
YSL’s new women’s fragrance, Manifesto, “is a declaration of contemporary femininity,” said Stephan Bezy, general manager of Yves Saint Laurent Beaute at L’Oreal. Manifesto is expected to attract women in the 30 to 35 year demographic, and is intended to celebrate YSL’s modernity and youthfulness.
The fragrance itself has notes of jasmine, white corollas, lily of the valley, blackcurrant, vanilla, tonka bean and cedar. Actress Jessica Chastain will be the face of the fragrance advertisement with her hands coated in paint that look like elegant gloves.
Walgreens Plans to Up Dermatological Offerings
Walgreens is raising its profile in dermatological skin care with L’Oreal’s new kiosk that carries the La Roche-Posay and Vichy Laboratories Brands. On Monday, executives will join for a ribbon cutting in Deer Park, IL. This will mark the roll out of the dermatological brands at Walgreens. La Roche-Posay and Vichy Laboratories will be available in 3,000 stores by the end of 2012. Walgreens president of daily living products and solutions said, “We are taking a big step and making a statement. It ‘s a great segment and we want to offer more prestige skin to take a leadership position.” The kiosk will help customers and will guide them with skin concerns and needs. It will give a selection of items ranging from cleansers to sunscreens. You can also scan a product and see the features, benefits and ingredients.
Tom Browne Launching Capsule Line
Designer Tom Browne will launch a men’s capsule collection geared toward a younger customer. The fall collection will be called Thom Grey, and will be offered at a lower price than his signature line. Thom Grey will be available later in August at Barneys New York, Harrods, the Galleria in Seoul and I.T boutiques in Hong Kong and Beijing.
In the collection you can look forward to seeing true American sportswear inspired pieces, softer tailored jackets and trousers, less structured outerwear, assortment of wool and cotton knits and oxford shirts.
Source & Photos: WWD
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