Diane’s Still Surreal
In Diane von Furstenberg‘s spring 2013 ad campaign, she featured a model whose face had been replaced with a mirror that reflected the sky. This surreal image was meant to show that anyone could be the DVF woman. For fall, the face is back. Arizona Muse appears in the new campaign, standing on a large DVF logo that is propped up against a reflective surface. In the most prominent image of the campaign, Muse is holding the designer’s signature lip clutch.
The DVF team, with the help of Laird+Partners, transformed a deserted airstrip into a surrealistic landscape (get the running theme here?), where photographer Camilla Akrans shot Muse. “She is a real woman…strong and happy,” von Furstenberg said of Muse. “She’s determined, she is talented, she is a hard worker and she knows what she wants. And that is so DVF.”
Reebok Launches Concept Store
Reebok opened its first Reebok Fitness Hub in the U.S. last week at 420 Fifth Avenue in New York City with lots of fanfare. A block-long line of people stood outside the 2,500-square-foot concept store, which sits atop a 10,000-square-foot Reebok CrossFit Box gym. A party atmosphere with a DJ enveloped the store as well as the Box downstairs where Reebok staff — who also are cross fitness experts — prepared for a series of workouts with pull-up rings, floor-to-ceiling ropes and body weight exercises.
The idea of Reebok’s retail-fitness format is to motivate consumers not only to buy Reebok merchandise but to also have a “full Reebok fitness experience that is intended to inspire people to move, train, get fit and have fun doing it,” said Reebok’s chief executive officer Uli Becker. “We see this not as a transactional store but as an experience with the Box…We believe we’ve found our mission in the sporting goods industry. We believe fitness is the sport of the future,” said Becker.
Reebok introduced its Fitness Hub concept at the end of 2011 in Russia and Korea and opened a third location in Dubai earlier this month.
Fashion Week is Not for Sissies: The Alice + Olivia Experience
Alice + Olivia designer Stacey Bendet is busy prepping for Fashion Week, which starts Sept. 6. “My husband [Eric Eisner] is like, ‘I don’t understand why we can’t go away for August,’ and I’m like, ‘because it’s the worst month of my life,’ ” she joked to Page Six. Bendet, whose brand is expanding into Japan and the UK, chose American Dream as the theme of her next collection. “I think sometimes people get so caught up in hating things,” she said. “You forget all the incredible things that are coming out of this country.”
– Taneisha Jordan
Sources: WWD; Page Six