GHD Coming to America
GHD wants the USA. The British hair tools and implements brand has plans to relaunch and expand its presence in the U.S., with the goal of increasing distribution to salons, premium retailers and specialty stores through 2013. Industry sources believe the company could generate $25 million from January 2013 to January 2014 in the U.S.
“[GHD] remains something of a cult brand in the U.S. as we have focused our attention on other regions and on new product development,” said Paul Stoneham, chief executive officer of GHD worldwide. “The U.S. is our smallest market globally.” To that end, the company has named its first U.S. president, Dara Pauker, and has unveiled a new advertising campaign featuring company spokesperson Katy Perry this month. In addition, in early 2013, GHD will add a quick-drying, low-heat blow dryer called the GHD Air to its lineup.
C&A Brings in Cindy Crawford’s Line
German mass-market retailer C&A is getting set to launch the exclusive Cindy Crawford Collection @ C&A in 1,500 branches and eight online shops throughout Europe this fall, with Germany kicking things off in 500 doors and online Aug. 27. The supermodel’s 31-piece casual collection encompasses blazers, pullovers, cardigans, T-shirts and tops, jeans and pants, quilted outerwear and leather jackets. Prices range from 12 euros, or $14.80 at current exchange rates, for a top; 19 euros, or $23.43 for shirts and sweaters; blazers and jeans for 39 euros, or $48.09; outerwear for 79 euros, or $97.43, and leather jackets for 149 euros, or $183.75.
The Düsseldorf-based chain will accompany the launch with TV and online ad campaigns, as well as social networking activities. This is C&A’s first Europe-wide splash, with previous campaigns focusing on more local celebrities, such as former German swimming star Franziska van Almsick and the candidates of Germany’s “Next Top Model.”
Jon Stewart & Stephen Colbert Start a Fashion Line?
Comedy Central has partnered with Urban Outfitters for an exclusive product collaboration featuring political-themed t-shirts, mugs, glasses, buttons, and more. ‘Indecision 2012,’ which launched on August 15th, marks the first time Urban Outfitters has partnered with a TV network for a collection.
It enables fans of political satire coverage by The Daily Show, The Colbert Report and Indecision 2012to express themselves by wearing, drinking and adorning their walls with smart, funny, election-inspired merchandise. The retail merchandise designed by the shows could be a way to make the election more relevant to young voters. As part of the launch, Urban Outfitters is holding a sweepstakes through to September 15th offering one fan and a guest a trip to New York City to watch the Presidential election results live at Comedy Central’s “Indecision 2012″ Election Night Party.