Gwyneth Paltrow’s “Factor”
Gwyneth Paltrow has a new beauty gig as the “creative inspiration” for Max Factor’s makeup artists. The Procter & Gamble Co.-owned makeup brand said Thursday that Paltrow will star in a six-month Max Factor campaign that launches in November, in which she’ll model looks created by the brand’s makeup artists to reflect the different aspects of her life. P&G also holds the license for Hugo Boss Fragrances, through its P&G Prestige arm. Paltrow has just signed on as the ambassador for Hugo Boss’ new women’s fragrance, Boss Nuit Pour Femme.
A spokeswoman for Max Factor said the firm’s relationship with Paltrow will be a “long-term” one. The upcoming campaign will span television spots, shot by Tom Munro, and a print campaign, lensed by Craig McDean, along with content on Max Factor’s Web site. Pat McGrath, global creative design director for Max Factor, has curated the campaign. “I tasked 11 of our national makeup artists to create three glamour statements for Gwyneth,” said McGrath. “These were to be inspired by her life and the different roles she has to play — model, actress, mother, singer.” McGrath then took those ideas and created seven different looks, which will appear in the campaign. Each look will be based around three “hero” Max Factor products.
Karl Lagerfeld’s Revamp
Karl Lagerfeld’s Web site has been revamped to include a broader fashion component. His affordable Karl women’s collection can now be purchased exclusively online through the link to Net-A-Porter, which ships to 170 countries. The e-tail section for Karl Lagerfeld Paris’ men’s line is “coming soon,” according to the site.
The “Kollections” area features Lagerfeld’s most recent collections, including Karl fall-winter 2012 women’s and men’s, Karl Lagerfeld Paris 2012 women’s and men’s and Lagerfeld fall-winter 2012. Despite all the changes, never fear. Karl.com remains home to his pithy “Karlisms,” such as: “I’m living my memoir, I don’t need to write it.” And there’s: “I know how annoying, impossible and hard to please I can be. I wouldn’t recommend myself as a guest to anyone.”
Oscar de la Renta Writes Cathy Horyn
Oscar de la Renta took out a full-page ad in Friday’s edition of Women’s Wear Daily to publish an “open letter” ad that took Cathy Horyn to task for calling him a hot dog and alleging he copied Raf Simons’ styles at Dior in her review of his show last week. Margaret Sullivan, The New York Times’ public editor, weighed in Friday afternoon on nytimes.com. “There undoubtedly is a line of personal criticism that a writer shouldn’t cross when describing an artist or designer — though that line is pretty far out there when you consider the benefits such figures gain from their celebrity status,” Sullivan wrote. “Ms. Horyn’s review didn’t even come close to the line.”
It will come as no surprise that Horyn is in agreement. “The term was used in a professional context, as in someone showing off his tricks, like an athlete,” Horyn told WWD. “As for the ad, it seemed a bit over-the-top.” But de la Renta still stands by his statements in the ad, which said that if Horyn could call him a hot dog, he could call her “a stale 3-day old hamburger.”
– Taneisha Jordan
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Cathy Horyn, Cathy Horyn and Oscar de La Renta, Fashion Headlines September 17 2012, Gwyneth Paltrow, Gwyneth Paltrow for Max Factor, Karl Lagerfeld Paris 2012, Karl Lagerfeld revamps, Karl.com, Oscar de la Renta, Oscar de la Renta open letter, Pat McGrath, Raf Simons