In a few days time, the well known London-based brand, Joseph, will be launching their own e-commerce site, Joseph.co.uk. The site will feature every style of ready-to-wear product in every color as well as guest editorials that utilize Joseph pieces that you can purchase immediately after viewing.
Mimicking the city stores and clothing line, Joseph.co.uk has a very sleek cut and a vivacious black and white appeal. The site also hosts a treasure of images that walk through Joseph’s as well as other designer’s seasonal collections. The blog ‘Le Blog’ will take the shopping experience to a new level. In addition to providing sales updates, it will feature brand collaborations, such as with illustrator Clair Barrow, interviews with designers like Alexander Wang and Joseph Altuzarra, and the guest editorials. The guest editorials will be created by well-respected London photographers and stylists. You can access these guest editorials via the site or sign up for the monthly ‘Looks’.
While Joseph has been around for over forty years, they still continue to evolve and provide their customers with a unique shopping experience. The beauty of the Joseph stores is finally being brought into the digital world and will thrive as a source of fashion, news, and inspiration.
– Kendall Hill
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