Ideeli’s Focus Shifts to Only Women
Ideeli.com is going back to basics. The flash-fashion Web site is dropping the travel category, phasing out kids’ and exiting the men’s business. The moves are meant to free the site from distractions, so it can focus on women’s fashion and its core mainstream and aspirational female customers.
Founder and chief executive officer Paul Hurley said Tuesday that he has hired Rob Rosenblatt as president of Ideeli. Hurley will move up to the chairman’s suite, where he’ll formulate the company’s broader vision and long-term strategy, while Rosenblatt will oversee day to day operations, identify ways to drive corporate growth and improve the shopping experience. “We want to focus on things we can win in the long run,” said Hurley. “The most successful business models are very focused.” The changes to the site will “add a lot of incremental sales,” Hurley said, declining to be more specific.
Vivienne Westwood Taps Georgia May Jagger
Premiered at the designer’s Gold Label spring/summer 2013 show in Paris, Vivienne Westwood has unveiled the Juergen Teller-lensed promotional campaign for the Gainsborough Collection; a fine jewellery line made of Palladium. And who better to front Westwood’s campaign than 20-year-old beauty Georgia May Jagger? Having modelled on Westwood’s catwalks before, and owning all of the punk-rock sass of Dame Vivienne herself, Georgia gives an edgy twist to the intricate jewellery line.
“We chose Georgia May because she’s absolutely gorgeous. She’s so beautiful and looks wonderful in the jewelry,” gushed Westwood, who also opted for famed fashion photographer Juergen Teller to shoot the campaign. The collection, itself, looks back to the designer’s ‘Paper’ jewellery, first introduced in Vivienne Westwood’s Gold Label Autumn/Winter 2000 line. Interpreting the trompe l’oeil drawings, which featured on the original Paper jewellery, with a new zeal, the Gainsborough collection is a modern reaction to Paris and the designer’s artistic history.
Vogue Coming to HBO
It won’t be on the big screen, but Vogue has scored another documentary: “The Editor’s Eye,” which will premiere on HBO in December to coincide with the release of a new book with the same title from Abrams. Word of the documentary first spread in September after a profile of Anna Wintour in Newsweek. The magazine incorrectly suggested its focus would be on her. Instead, the new documentary, like the book, profiles several of Vogue’s fashion editors going back to the likes of Babs Simpson and Polly Mellen.
In the book, each of the editor’s portfolios is introduced by an essay by a noted Vogue contributor. Jonathan Van Meter, for instance, writes about a trip to China with current fashion director Tonne Goodman. The film also goes behind the scenes of some well-known shoots using archival images and footage, as well as interviews with the editors, their subjects and designers. Several editors still on the masthead — Grace Coddington, Phyllis Posnick and Camilla Nickerson among them — are featured.
– Taneisha Jordan
Sources: Telegraph; WWD
Tags: â€œThe Editorâ€™s Eyeâ€, Fashion Headlines, flash fashion, Gainsborough Collection, Georgia May Jagger, Gold Label, HBO, ideeli, Ideeli.com, Juergen Teller, Paul Hurley, Rob Rosenblatt, Vivienne Westwood, Vogue