Drew Barrymore for Wal-Mart?
Drew Barrymore is apparently out to prove that she can create and market cosmetics, as well as wear it on camera. Since 2007, she has been a face of Procter & Gamble’s Cover Girl. But according to reports circulating in the market, the star’s P&G contract will end in January, and she intends to strike out on her own. Barrymore reportedly has created her own makeup line that will be retailed at Wal-Mart exclusively. Sources say she has been collaborating with the Italian-based Intercos, the leading supplier of color cosmetics, makeup and skin care. Not only is this the actress’ first foray into beauty marketing, but industry sources speculate that the project will be the first full makeup brand developed from scratch exclusively for Wal-Mart.
A spokeswoman at P&G said Barrymore “continues to be a Cover Girl,” without saying when the contract is due to end. “As a rule, we don’t discuss the details of our contracts with our celebrities and ambassadors,” she said. Barrymore couldn’t be reached for comment. She has had more than a passing involvement with beauty. When she signed on with Cover Girl in April 2007, she not only was cast as the brand’s face but also took a leading role in producing the television campaign as its co-creative director. Prior to that, she worked for Lancôme with makeup artist Gucci Westman.
The Target & Neiman’s Collection Before it (Actually) Hits Stores?
You might have a chance to snag some items from the Target + Neiman Marcus holiday collection before it officially hits stores. According to Racked, the holiday collection is slated to hit the shelves for a few hours at
famed fashion retailer…. Ikea? Apparently, the team behind producing the CFDA collection’s merchandising strategy chose shelving from Ikea because it’s the middleground aesthetic for both store’s customers. I didn’t realize that Ikea was the mid-point between luxury clothing and trying to snag a designer’s one-off collection.
So my next question is, which or all Ikeas? I’m gonna need a forecast on who exactly is waiting for the collection to hit the shelves and who’s just waiting in line to snag some Swedish meatballs.
Lord & Taylor To Forgo Turkey for Major Discounts
Lord & Taylor on Fifth Avenue will be open for business on Thanksgiving Day, taking the competition by surprise by breaking the long-held tradition of remaining closed for the revered family holiday. All of Manhattan’s other main flagships — Saks Fifth Avenue, Bergdorf Goodman, Macy’s and Bloomingdale’s — will stay closed Thanksgiving Day, although Lord & Taylor’s decision could force the hand of some to extend hours somehow.
Macy’s did open all of its stores last year at midnight following Thanksgiving Day to get the jump on Black Friday and will probably do it again this year because the strategy was considered successful. But under no circumstances will Macy’s or its sister division Bloomingdale’s be open Thanksgiving Day. “It’s parade day. We wouldn’t do that to our employees,” said one Macy’s source.
“We have new management,” said a selling associate at the store, giving one explanation for why he thought the Thanksgiving Day policy changed.
– Taneisha Jordan
Sources: Racked; WWD
Tags: CFDA, collaboration, Cover Girl, Drew Barrymore, Fashion Headlines, Fifth Avenue, holiday, Ikea, Lord & Taylor, Neiman Marcus, Procter & Gamble, Target, Target + Neiman Marcus, Thanskgiving Day, Wal-Mart