What’s In A Name?
The letter K, made ubiquitous by the Kardashians, who have stamped it on everything from their Kardashian Kollection with Sears to their K-Dash stores, distinguishes Khroma, the cosmetics line by Kourtney, Kim and Khloé Kardashian launching this winter at Ulta, from Chroma, a Beverly Hills makeup studio and brand. However, Chroma Makeup Studio owners Michael Rey III and Lisa Casino argue that the letter swap isn’t stopping its customers from thinking Chroma has joined forces with the Kardashians. Chroma sent an e-mail letter and posted it on its website Monday in an attempt to eliminate any confusion by informing its customers that it is not associated with the Kardashian’s makeup venture. Boldface Licensing + Branding, the licensing company creating the Khroma Beauty line, stated that it obtained the rights to use the Khroma Beauty by Kourtney, Kim and Khloé name by filing “proper legal” documents with the U.S. Patent and Trademark Office. Khroma is potentially big business for the Kardashians, and industry sources have estimated it will generate $45 million to $50 million in first-year sales.
Spanx Opens First Brick-and-Mortar
Spanx will open its first freestanding store at Tysons Corner Center in McLean, Va., today. The 1,200-square-foot boutique is one of a series of openings in upscale shopping centers scheduled this fall, including King of Prussia Mall in Pennsylvania in mid-November and Westfield Garden State Plaza in New Jersey. The New Jersey location is slated to open November 16 but may be delayed because of the aftermath of Hurricane Sandy. The first store is adorned in accents of signature Spanx red, modern finishes and high-gloss lacquer paired with fun, feminine furniture. Fitting rooms are spacious yet intimate and softly lit. The first 100 shoppers to arrive at the store will be greeted by a cheer squad and will be able to choose a complimentary item from the Tower of Power in-store display, which houses a range of packaged Spanx products from shapers to pantyhose, priced $26 to $38. Spanx generates estimated annual wholesale revenues of about $225 million to $240 million and sells its product in major department and specialty stores and boutiques in more than 50 countries, as well as at spanx.com.
Coach Wins Large Sum In Counterfeit Case
Coach Inc. has won a $257 million judgment as well as the ability to seize more than 573 domain names linked to Web sites selling fake Coach merchandise. This is one of the largest in the relatively brief history of Internet counterfeiting. The largest Internet counterfeit rulings so far were won by True Religion Apparel Inc., which was awarded $863.9 million in March, and Ugg Australia, which received $686 million in May. These and the Coach ruling indicate how seriously the courts are taking cybersquatting. In this particular case, the company became aware that the word “Coach” appeared in hundreds of Web addresses linked to sites selling fake Coach bags, small leather goods, eyewear, apparel, jewelry and beauty product. Infringing Web sites included coachbagfactory.com, usa-coach-bags.com and mycheapcoach.com. Knockoffs on such sites included bags bearing the Coach’s “C” logo design, as well as accessories with a Coach script design. According to Coach, the illegal Web sites, which all had a similar format, also infringed on its intellectual property by using photographs taken from its actual Web site. Other than trademark infringement and counterfeiting, the court said the defendants violated the Illinois Uniform Deceptive Trade Practices Act, and are liable for false designation of origin and cybersquatting. In addition to damages, Coach will be able to seize any money held by the defendants’ PayPal and Western Union accounts.
-Selicia A. Walker
Source: Women’s Wear DailySee the Top Ten Summer 2016 Trends for Women Over 40
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