Today’s Fashion Headlines: November 5, 2012

November 5, 2012 • Fashion Blog, Fashion News


BIG NEWS: Nicolas Ghesquière Leaves Balenciaga

Nicolas Ghesquière, one of the most acclaimed French designers of his generation, is to leave Balenciaga, the brand he helped reinvent and catapult into fashion’s big leagues, according to WWD. The designer and the fashion house are citing a “joint decision to end their working relationship” effective Nov. 30.

Ghesquière has been creative director of Balenciaga since 1997. The news of the separation comes only a month after Ghesquière staged one of the most acclaimed shows of the spring 2013 fashion season.

Marni’s First Scent

Marni and its licensing partner, the Aramis and Designer Fragrances division of the Estée Lauder Cos. Inc., are preparing to launch the Italian fashion house’s first women’s fragrance in February. It has clearly been designed to appeal to a Marni consumer craving innovation.

“The perfume reflects Marni’s fashion, certainly,” said Consuelo Castiglioni, Marni’s creative director. “Because it’s a perfume that’s quite individual, that doesn’t evoke anything in particular. It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric.” The launch will involve only about 2,000 doors around the world in a universe of about 25,000, or 10 percent of the total. In the U.S., Saks Fifth Avenue will have a six-month exclusive and in other markets, retailers — department stores and perfumeries — will enjoy exclusives or very select arrangements, often consisting of flagships. The purpose is to provide more space and service than is usually given a fragrance on launch.

Printemps & Dior for the Holidays

Printemps is celebrating its Christmas partnership with Dior with an advertising image shot by Mario Testino, which will be unveiled on the facade of its Boulevard Haussmann flagship today. It features models Carolyn Murphy and Sui He posing on the roof of the building in scarlet and fuchsia Dior couture outfits, respectively, against the backdrop of the store’s restored cupola and the Eiffel Tower, and surrounded by floating Christmas decorations.

The image is the brainchild of creative director Stephen Gan and was styled by Carine Roitfeld. “It has been one of the most creative collaborations we have done with brands, and I think it’s really setting the standard of what’s possible between brands and a department store,” said Printemps chairman and chief executive officer Paolo de Cesare. “We wanted to do something that could capture this excitement, this energy and also a bit of this unexpected collaboration and moment that we’re bringing together.”

The ad campaign, which exists in both a one-page and a two-page format, will appear in press and outdoor advertising starting Nov. 15. Dior brand ambassador Marion Cotillard will be on hand on Nov. 9 to inaugurate the store’s Dior-themed Christmas window displays, four of which will feature mechanical puppets dressed in exact replicas of 12 iconic outfits, realized by its couture ateliers. The store will sell unique products developed with Dior.

– Taneisha Jordan

Source & Photo: WWD

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