Beauty Buzz: IT Cosmetics Erases The Annoying Signs of Age

November 8, 2012 • Beauty, Fashion Blog


A fabulous new IT Cosmetics anti-aging power house problem solver is the Brow Power Lift™ Illuminating, Lifting Pencil of Light with Hydrolyzed Collagen and Vitamins A, C & E. This amazing pencil lifts the look of brows, opens up and brightens eyes, plus lifts and illuminates features instantly. Brow Power Lift is anti-aging dual illuminating pencil is packed with hydrating and skin loving ingredients plus micronized pigments of light to instantly lift the look of any feature you choose!  As an added bonus its also a wrinkle-fighting secret weapon! Wherever you have stubborn wrinkles, such as ’11’ or marionette lines, just line the deepest inset of the wrinkle and it instantly looks pulled out…as if you just got a cosmetic filler injection!

The high performance illuminating pigments last all day, plus the anti-aging benefits work simultaneously for younger looking, lifted features!
Simply apply the pencil to areas you want to look more lifted, then lightly blend in with fingers. For the look of a more lifted brow: Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair, from the start of your brow to the end, or tail. Once applied, lightly blend and pat in the illuminator with fingers along the entire area ¼ inch above and below the length of your brow. The illuminator is natural looking, soft and invisible to the eye, but attracts light to the area both above and below your eyebrows, creating a more lifted, youthful look.

To wake up tired eyes, Brow Power Lift™ can also be used around the inner and outer corners of the eyes for instant brightening. Use around the corners of the mouth for an instant lift. Apply to the inside, deepest portion of fine lines and wrinkles, including 11 lines and smile lines for an instant plumping, filled-out effect!

This pencil is truly AMAZING!

IT Cosmetics Brow Power Lift™, $24

– Lauren Dimet Waters

Disclosure: Samples provided for review.

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