Today’s Fashion Headlines: November 16, 2012

November 16, 2012 • Fashion Blog, Fashion News

Rihanna To Launch Third Fragrance

Nude by Rihanna will debut in Macy’s on Black Friday. The “seductive floral oriental” blend will retail for $49 to $59, is meant to bring to mind thoughts of “glistening” skin. “When creating my first scent, Reb’l Fleur, I wanted it to be a really strong scent — daring and bold,” said Rihanna. “I have gotten more personal with Nude.” The composition includes notes of guava nectar, mandarin and pear —ingredients Rihanna said remind her of growing up in Saint Michael, Barbados — as well as orange blossom, gardenia petals and vanilla orchid. A lingerie-clad Rihanna is featured in the ad campaign, shot by Tony Duran, which was deemed “too hot” for stores. In fact, an alternate image was created for retail distribution.

Marc Jacobs Website Gets Revamped

On Saturday, Marc Jacobs International will unveil a redesigned site with several new elements, which aim to ease the path to purchase the designer’s various collections, integrate social media in an all-encompassing way and make a definite statement for the brand’s online growth strategy. MJI president Robert Duffy said that even with stores worldwide, there are still some people that cannot access the product. In order to differentiate more between Collection and Marc by Marc, Duffy decided the website needed to be a little bit more sophisticated, especially as more Collection pieces were being added. “I also wanted to maintain the image of the company as a friendly place, even with an e-commerce part to it.” Duffy says. The company worked with Createthe Group on the update. Visually, the revamp features larger product images for a stronger impact. The site now also allows visitors to comment on and review products, “like” and share items by logging in through Twitter and Facebook, and create MyMJ wish lists they can share.

Marc Jacobs is also launching its first Tweetbox widget, which lets people tweet without leaving the site. In addition, the World of Marc Jacobs feature has archival look books, past runway shows and interviews, as well as staff styling features. The company is launching its first, separate mobile platform to improve the shopping experience. It now integrates PayPal as a payment option.

Armani North America Headquarters Picks Up Roots

After 22 years at 114 Fifth Avenue here, the Italian fashion house will relocate its North American headquarters and showroom to 450 West 15th Street. The move to the Meatpacking District is scheduled for October 2013. The new Armani headquarters will feature 60,000 square feet of space, and occupy the third floor as well as half of the fourth floor of the building. It offers high ceilings and views of both the High Line and the Hudson River. Armani will be taking over the space from auction house Phillips de Pury & Co. The current Fifth Avenue location is 55,000 square feet, but the layout of the new location will allow for significantly more usable space. Armani will also have access to its new offices and showroom through its own, dedicated entrance on West 14th Street. The building is home to several fashion companies, showrooms and fashion-related businesses, including Milk Studios, KCD, Mulberry and Tod’s.

– Selicia A. Walker

Source: WWD

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