Diptyque Opens Wicker Park Boutique

Fountain of 30

November 20, 2012 • Beauty, Fashion Blog, Luxury

Diptyque, a Parisian line of scented candles and perfumes, will open its fourth boutique in the United States on North Damen Avenue in Wicker Park in Chicago this Friday, November 23rd, just in time for holiday shopping. The store is known to model its space after the unique location of the region. The North Damen Avenue venue was designed by Jenner Studio to encompass Diptyque’s own personal identity in perfect harmony with the architectural heritage of the region.

Three friends, Christiane Gautrot, Desmond Knox-Leet, and Yves Coueslant started the company 51 years ago in 1961. Originally, the store began as a place to showcase their fabric designs. It then became a bazaar that offered the trios unique items that were native to Paris. Two years later in 1963, the trio introduced the first Diptyque scented candles, Aubépine, Cannelle, and Thé. In the following years, they introduced their first eau de toilette, L’Eau. Today, the brand has immensely expanded to a luxurious line of home and personal fragrances as well as a body care line.

Similar to their other boutiques, the new store will offer a grand experience for each visitor. The store will sell all of their classic products as well as seasonal and limited edition launches in a ‘Maison de Parfums’ fashion. The environment will embody both the luxury and class of the brand as well as provide detailed advice on custom scent combinations and delicately hand-wrapped products in three-colored silk paper.

“Looking at the Chicago market, we felt that Wicker Park captured the spirit of the first boutique and fit in perfectly with our brand’s aesthetic.” said Donna DiDonato, Managing Director of Diptyque USA.

Christopher Jenner of Jenner Studio said, “The store will feature wallpaper and fabric designs inspired by Native American tribes from the Chicago area, including Potawatomi appliqué bead work fused basketry to develop a graphic repeat pattern synthesized with the vertical landscape of the city. In the creation of the fabric design for the padded wall panels, Miami Native American basketwork is married with heritage fabrics from the Diptyque collection. A signature double halo Stainless Steel chandelier that holds 100 sandblasted mini Diptyque candle holders is suspended above the Austrian Oak floor.”

-Kendall Hill

Shop Diptyque for luxurious gifts for the holidays.

Photo: Diptyque

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