Kawakubo Teams with Hermes
Rei Kawakubo has a new collaboration up her sleeve, this time with French luxury brand Hermès. The Comme des Garçons designer has created two limited-edition collections of Hermès’ mythical silk “carré” scarves, dubbed Comme des Carrés. “I have always had an immense respect for Hermès’ tradition and artisanal know-how,” Kawakubo stated. “During this joint project, rather than being guided by the idea of the scarf as it is worn, I became interested instead in the beautiful ‘artworks’ that the designs on Hermès carrés represent, and I sought to change them by adding elements. By combining them with abstract images, we have transformed the carré and created a unique object,” she added.
The first collection, called “Noir et Blanc,” will be sold exclusively in Comme des Garçons stores in Tokyo’s Aoyama neighborhood, New York and Paris. The collection will feature five scarves with abstract black-and-white designs. The second, “Couleur”, will be a line of six colorful scarves offered in Kawakubo’s Dover Street Market stores in London and Tokyo. The collection will be “hybrid,” Hermès stated, “rewriting the traditional narratives of the carré” and including geometric elements like giant patchwork, Vichy checks and shirt stripes.
Both collections will hit stores in early February, Hermès said. The scarves in the Noir et Blanc collection will be priced just under $500 while the Couleur line will be positioned between $500 and $2,100.
L’Oreal to Buy Urban Decay
L’Oréal announced today it has signed an agreement with private equity firm Castanea Partners to acquire Urban Decay for an undisclosed sum. “Urban Decay will beautifully complement L’Oréal Luxe’s portfolio of iconic brands,” stated Nicolas Hieronimus, president L’Oréal Luxe. “It is the makeup specialist we needed to fully satisfy young women in search of playful colors and inspiration in selective distribution, at an accessible price point. It is totally additional to our existing propositions and as such it will contribute significantly to the growth of the division in the years to come,” he added.
Urban Decay recorded net sales of $130 million in the fiscal year ended in June 2012. The brand, created in 1996 by make-up expert Wende Zomnir, is known for its vibrant shadows and pencils in the brand-leading eye category and has been branching out into complexion and primer products. L’Oréal noted that specialist brands account for 44 percent of the luxury makeup market in the United States.
Baccarat Coming to the Big Apple
Baccarat is going big in New York, unveiling plans to open a 2,800-square-foot flagship at 635 Madison Avenue in May that will set a new retail template for the French brand. The two-story unit, designed by architect Rafael de Cárdenas, is to showcase tableware, lighting, jewelry and more.
Meanwhile, a Baccarat Hotel & Residences is slated to open off Fifth Avenue in 2014, the year the brand celebrates its 250th anniversary.
- Taneisha Jordan
Source & Photo: WWD