Today’s Fashion Headlines: December 3, 2012

Balenciaga confirms Wang as creative director, Christian Siriano to have a signature fragrance, Karl Lagerfeld to start new jelly shoes and Paul Blum joins Juicy Couture.

Balenciaga Confirms Wang

It is now totally officially official! Today marks day one of Alexander Wang‘s reign of creative director at house of Balenciaga. “I am deeply honored to embark on this new role for a brand and house that I have such great admiration and respect for,” said Wang, who will also continue at the creative helm of his independently owned fashion house, established in 2005. Isabelle Guichot added that Wang would “embrace and enrich the unique heritage of the fashion house.”

Wang succeeds Nicolas Ghesquière, who exited Balenciaga Friday after a stellar 15-year tenure. The 28-year-old is expected to immediately begin work on Balenciaga’s Fall/Winter 2013 women’s collection, although Guichot told WWD the format in which it might be unveiled during Paris Fashion Week, scheduled for Feb. 26 to March 3, has yet to be decided.

Christian Siriano Inks Perfume Deal

Fashion designer Christian Siriano has inked a fragrance licensing deal with the Fragrance Group for his debut scent. The still-unnamed offering is set to launch in Fall 2013. “I’m so excited to have the opportunity to create my first exclusive fragrance, a fragrance which to me symbolizes the type of women I love to dress who is stylish, sophisticated, and powerful,” said Siriano, who is also a collaborator with Payless ShoeSource. “I can’t wait for her to have a signature Siriano scent.”

Lagerfeld Gets Jelly

Next up for Karl Lagerfeld is a global partnership with Melissa, the Brazilian maker of colorful jelly shoes. Lagerfeld has signed on for four seasons, with the first capsule collection to be unveiled in March: four styles for fall 2013 retailing.

Tie-ups with such designers as Vivienne Westwood, Gareth Pugh and Jason Wu have already connected Melissa with high fashion. But Paulo Pedó, Melissa’s chief executive officer, called the Lagerfeld deal “one of the most exciting collaborations the company has ever seen.” Karl Lagerfeld CEO Pier Paolo Righi lauded Melissa for “translating Karl’s inspirations and designs into truly ironic, fun fashion products.”

Paul Blum Joins Juicy Couture

Paul Blum has been named chief executive officer of Juicy Couture. The post had been vacant since the departure of Edgar Huber in February 2011. Blum previously was CEO of Kenneth Cole Productions Inc., which he rejoined in March 2011 as vice chairman and was named ceo two months later. He returned to Cole after five years as ceo of David Yurman. Blum earlier spent 15 years at Cole in various roles, including president and chief operating officer.

Blum is known to be product-obsessed. When he returned to Cole in 2011, he made quick moves to reorganize the company, instill an entrepreneurial spirit in his team and manage expenses. “The Juicy Couture brand has such a promising future,” said Blum. “I’ve watched the brand change in recent seasons, and I believe it has the ability to scale globally, and through multiple channels, to meaningful heights. I am passionate about its digital presence, its capability to expand in accessories, and the relatively unharnessed global equity.”

- Taneisha Jordan

Sources & Photo: WWD

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