A couple of nights ago I attended the unveiling of the new Art of Scent exhibition at the Museum of Arts and Design in New York (MAD) where one of our favorite scents, Dolce&Gabbana’s Light Blue celebrated it’s inclusion as one of this century’s most revolutionary fragrances. There were only 12 scents chosen making this is a huge honor.
The scents were picked for The Art of Scent exhibition by fragrance critic and MAD’s olfactory art curator Chandler Burr. The exhibition acknowledges the 12 chosen scents as works of art and design. “The works presented in this exhibition are ones that have each had a profound impact on the history of this artistic medium,” says Chandler Burr.
Dolce&Gabbana Light Blue’s distinct perfume, with notes of lemon, apple, musk and Sicilian cedar, has received 14 fragrance awards from multiple bodies & publications, from the American Society of Perfumers to the InStyle Fragrance Awards, as well as a coveted FiFi.
“I chose Light Blue because with it, Olivier Cresp created an ingenious work of olfactory art. It is one of the best examples of a structure in which the artist creates various components, then joins them loosely so that we perceive each of them separately – olfactory holograms of lemon peel oil, tart green apple, and cedar – and yet at the same time they fit so that we perceive the olfactory sculpture as a whole as well” – Burr said about the Dolce&Gabbana scent – “It is, in the medium of scent, very similar to what Alexander Calder did with his famous mobiles, visual, physical sculptures from separate components that he hung together on wires and that moved, constantly creating new sculptures.
“We are extremely proud of the legacy we have created with Light Blue,” says Stefano Gabbana.
“This fragrance captures a place at the heart of Dolce&Gabbana, the timeless sensuality of the Mediterranean: a location that has been, and always will be, the perfect playground for seduction,” says Domenico Dolce.
The Art of Scent exhibition will be open from November 2012 until February 2013, starting with a program of lectures by industry experts from December 4, 2012. If you are in NYC and appreciate fragrances and want to not only learn, but smell these iconic scents, you should be sure check out the exhibit. It was fascinating.
- Lauren Dimet Waters
Photos: Helen Binet & Brad Farwell