Sunglass Hut To Feature Famous Mother Daughter Duo
Jerry Hall and Georgia May Jagger will be featured in a Mother’s Day campaign for Sunglass Hut. Twenty year old Jagger also serves as the face for Hudson Jeans and Madonna’s Material Girl brand and will appear in Just Cavalli fragrance ads in February. Jagger, who signed on as the face of the sunglasses retailer in June, has already appeared in two campaigns with her boyfriend, musician and model Josh McLellan. The holiday campaign is currently running in the print and digital space, and a Valentine’s Day campaign due out in early February is exclusively for the Web and also features a video with music by McClellan’s band, Turbogeist. “It’s quite fun to throw in people I know,” said Jagger of the shoots. For the Mother’s Day campaign, which will appear exclusively in the digital space, photographer Matt Irwin captured the mother and daughter in cat-eye sunglasses from Luxottica brands Vogue Eyewear and Tiffany & Co. Shot against a simple yellow backdrop with the models clad in black, the main theme was “energy and emotion,” according to Fabio D’Angelantonio, Luxottica’s chief marketing officer, who also oversees the company’s retail luxury and sunglass business.
Garnier Launches Ammonia-free At Home Hair Color in the U.S.
Women who color their hair and prefer an ammonia-free experience will have an at-home option in January with Garnier Olia. Featuring similar technology to Inoa, L’Oréal Professionnel’s ammonia-free professional product, Olia is designed to provide “maximum color performance” while remaining extremely gentle, according to Emilie Poisson, assistant vice president of marketing for Garnier Haircolor. “Olia elevates the hair color experience and, because there is no ammonia, it helps restore hair quality.” Introduced in September to Europe, Olia comes in 24 shades, including two blacks, 10 browns, five reds and seven blondes. According to Poisson, L’Oréal had been working on an at-home version of Inoa since its 2009 launch, but the Olia formula had to be perfected for the mass channel. “It had to be velvety enough to not drip but also go through the bottle applicator. It’s very thick and creamy and almost like a skin-care product,” said Poisson, adding that the formula stars a oil-based technology containing natural oils from sunflower, passion flower, camellia and meadow foam to “maximize” the coloring process. The brand wanted to offer a wide range of colors so that salon consumers felt they had the options they would in the professional sector. “We really needed a beautiful shade palette because in the salon a stylist can mix anything to get what they want,” she said. “We made sure our palette ranged from natural to more vibrant shades in order to appeal to more of the marketplace.” The $9.99 formula uses an ammonia-substitute called monoethanolamine, or MEA, to impart permanent color. “MEA mimics what ammonia can do without the big chemical changes that can damage hair,” said Patricia Slattery, assistant vice president of education and technical training for L’Oréal USA. “MEA is gentler than ammonia [as] it only slightly opens the cuticle to make way for color. It also allows hair color to lift, giving the same benefit of permanent hair color, but there is a much more minimal disruption to the hair shaft, creating better, shiner smoother hair and hair color.” Olia is oil-based rather than water-based which means hair fibers are coated with color more effectively, with minimal disruption to the hair shaft. “You will get all the vividness and permanency but, because there is no damaging ammonia, it helps restore the hair quality,” said Poisson, adding, “Oil boosts the effectiveness of MEA.”
New Deal For Topshop
Sir Philip Green and Leonard Green & Partners have entered into a deal that aims to generate $1 billion in revenue from the Topshop and Topman brands in the U.S., and to double the brands’ worldwide sales over the next three to four years. He recently closed a deal that gave 25 percent stake to LGP. “We’ve got two great brands, Topshop and Topman, and the ultimate plan is very simple: to double their size in the next three to four years. America is going to be a platform and we’ve got sufficient evidence from America that we can really grow this brand if we get behind it,” said Green in an exclusive interview with WWD in the VIP room of Topshop’s Oxford Circus flagship. Topshop has 14 in-store locations at Nordstrom and plans to open the first Topshop and Topman stores in Los Angeles on Feb. 14. And he’s still looking to open a second Topshop location in Manhattan. LGP paid Arcadia 350 million pounds, or $564 million, 25 percent of 1.4 billion pounds ($2.24 billion). Arcadia has decided to carry the 600 million pounds in debt for the immediate future, rather than turn to banks for external financing. As a result of the deal, Topshop, Topman and the Arcadia Group, which includes the retail brands Miss Selfridge, Dorothy Perkins, Burton, Evans and BHS, have zero bank debt and are in a positive cash position, according to Green. Going forward, Green said he’s keeping an open mind about acquisitions.
– Selicia A. Walker
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Emilie Poisson, Fabio Dâ€™Angelantonio, Garnier Ammonia-free haircolor, Garnier Haircolor, Garnier Olia, Jerry Hall and Georgia May Jagger, Josh McLellan, New Deal For Topshop, Sir Philip Green and Leonard Green & Partners, Sunglass Hut Jerry Hall and Georgia May Jagger, Sunglass Hut Mothers Day Promo