Today’s Fashion Headlines: Tuesday December 18, 2012

December 18, 2012 • Fashion Blog, Fashion News

The new Jo Malone headquarters in London.

 

Jo Malone London Opens New Headquarters

Luxury beauty brand Jo Malone London has moved out of the Estée Lauder headquarters and into a beautiful Georgian townhouse in London. Rose Uniacke and creative director James Gager collaborated on the space’s design, which includes white walls, raw wood floors, and rich curtains. Uniacke has used vintage light fixtures and chandeliers, Nando Lanfranco prints, handmade tables, mirrors, and custom-upholstered furniture in the headquarters. The decor reflects the botanicals that go into the fragrances and the atmosphere of the room perfectly captures the luxury and spirit of Jo Malone London. The building is located on Gloucester Place and is one of the largest on the street, covering 6,797 square feet. The five floor structure was built between 1780 and 1800 and now houses the company’s offices, showrooms, PR and online departments, and marketing and creative teams. Jo Malone currently operates in 31 markets worldwide.

Victoria Beckham Will Launch E-Commerce

This spring, fashion designer Victoria Beckham will unveil a new and improved version of her website, which will now include e-commerce for her accessories, eyewear, denim, and Victoria Victoria Beckham line. Her new site is created by King & Partners and will also incorporate content shoppers can share on social media platforms. Beckham also partnered with Jonny Lu and Isaac Lock for art direction on the site. Before today, Beckham’s website was used solely as a lookbook for her collections. There will now be a temporary holding home page at victoriabeckham.com, asking visitors to sign up for notifications and brand updates. The site’s e-commerce will be available for purchase in the U.S., U.K., and Europe. Victoria Beckham chief executive officer Zach Duane is excited about the change and told WWD, “For us, this is the first step toward creating our own store environment.”

Zara Unveils Latest Store in London

Zara has unveiled its first store in the U.K. that features the brand’s latest retail concept. It is situated on the Western end of Oxford Street, occupies 1,500 square meters, and includes three floors. Zara is already well established in London; the new store is the brand’s 19th in the city and fourth on Park House, a busy shopping strip. The new space is designed by Elsa Urquijo Architects and is laid out so that shoppers can move through the store more easily. Zara’s chief communications officer Jesus Echevarria explained the concept, “You are guided through ‘cubes’ and there are different dialogues with fashion and different trends happening in each of them. It feels more like a boutique space than a warehouse, this is more intimate.” Fifteen stores in Zara’s new retail format are set to open by the end of January in fashion hubs like Paris, Utrecht in the Netherlands, Shanghai, Beijing and São José dos Campos in Brazil. The brand celebrated the London opening with a party this week which included Veuve Clicquot and mini lemon meringue pies. Jamie Hince and Alison Mosshart of The Kills performed.

- Claire Mykrantz

Source & Photo: WWD

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