Givenchy has announced plans to skip its January couture presentation during Paris Fashion Week 2013. The French fashion house has promised to continue making high fashion and welcome clients to the salon to view the collection, but will not showcase the collection to the press in a formal Fashion Week presentation. Instead, the brand works to take a more personalized approach by showcasing couture on celebrities during high profile events such as the Met’s Costume Institute Ball.
While the news comes as a disappointment for those eager to see the collection, it is no surprise. In 2012, Givenchy’s couturier Riccardo Tisci, stopped staging couture shows and instead began producing presentations featuring 10 looks in a still-life format at a townhouse on Paris’ Place Vendôme. Givenchy will continue to invest in couture and does not rule out presentations in the future.
Source & Photo: WWD