Lord & Taylor has announced an exclusive partnership with the Lifetime hit show, Project Runway, for the eleventh season. Contestants will use a sponsored accessory wall of shoes, handbags, and other accessories to complete their looks during each challenge. Additionally, the retailer will offer the winner of Project Runway the opportunity to sell their collection at the store. On an episode airing on Thursday, March 21st, Lord & Taylor will host a challenge at its Fifth Avenue flagship and will bring the show to life in its iconic Fifth Avenue windows. The store will also host appearances from past and present Project Runway contestants at major flagship locations.
“We are very excited to partner with Project Runway again for its eleventh season,” Bonnie Brooks said in a statement. The President of Hudson’s Bay Company, the parent of Lord & Taylor also added, “Runway’s mission is very much in alignment with Lord & Taylor’s legacy of launching the careers of major American designers, and we look forward to continuing the relationship.” Viewers can predict the season’s winner for a chance to win a $2,500 Lord & Taylor gift card to be used toward adding chic pieces to their wardrobe.
– Claire Mykrantz