As of Wednesday, Lucky Magazine has a new leader. Effective immediately, the publisher since September 2011, Marcy Bloom, was replaced by Gillian Gorman Round.
Gillian Round who formerly held the title of senior vice president of brand development can now add the position of general manager to her resume. She will now be in charge of editorial and business. Although Brandon Holley maintains the title of editor-in-chief, she will now report to Round which will be the first time that an editor-in-chidf at a Condé Nast publication has ever had to report to a business executive.
What does this change in leadership mean for the magazine? Well if you’re afraid that Lucky will cease to exist, don’t worry too much. It is unlikely that the publishing house will throw the towel in on the magazine if Lucky doesn’t start living up to its name. It might however have a decrease in circulation by going from 12 issues a year to maybe about six.
A possible plan for the struggling magazine is to create an e-commerce business. But only time will tell if that will be enough to salvage the print magazine. Lord knows the issues of late have been painfully thin.
We’ll just have to wait and see what marketing tricks and strategies Lucky’s new leader will use to dig this publication out of its pit.
– Jamie Wilson
Source: WWD; Image: HSN