Chicago Event: Beck’s Sapphire Preview Party On The Magnificent Mile

January 24, 2013 • Chicago, Fashion Blog, Food, Wine & Spirits

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Beck’s Sapphire launch party at 840 N. Michigan Avenue in Chicago. Guests gathered around an art installation designed by Moritz Waldemeyer, famed German designer and engineer.

VIPs and media braved the cold last night to preview Beck’s Sapphire in the fashionable 840 N. Michigan building. A pop-up salon has been set up to celebrate the launch of Beck’s Sapphire with a live performance from acclaimed indie rock/house band Hey Champ. The store will be holding more events in the next few weeks, but this was Chicago’s first taste of Beck’s Sapphire. This smooth lager beer is light and delicious (I can attest!) and looks totally chic in its all black bottle.

Right now you can enter to win a trip for two to New York Fashion Week!

Go to BecksSapphire.com to enter.

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Beck’s Sapphire window display in Chicago

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The beautiful 840 N Michigan Building across from Water Tower Place in Chicago

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Excellent and hefty appetizers from Gibsons Bar and Steakhouse were served.

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A sleek black bottle of Beck’s Sapphire.

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Icy cold Beck’s Sapphire was served by friendly bartenders.

– Carol Calacci

Photos: Second City Style

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