VIPs and media braved the cold last night to preview Beck’s Sapphire in the fashionable 840 N. Michigan building. A pop-up salon has been set up to celebrate the launch of Beck’s Sapphire with a live performance from acclaimed indie rock/house band Hey Champ. The store will be holding more events in the next few weeks, but this was Chicago’s first taste of Beck’s Sapphire. This smooth lager beer is light and delicious (I can attest!) and looks totally chic in its all black bottle.
Right now you can enter to win a trip for two to New York Fashion Week!
Go to BecksSapphire.com to enter.
– Carol Calacci
Photos: Second City StyleSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: 840 N Michigan Avenue Chicago, Beck's Sapphire Preview Party in Chicago, Beck's Sapphire Preview Party On The Magnificent Mile, Beck's Sapphire win a tripo to Fashion Week, Gibsons Bar & Streakhouse, Hey Champ, Moritz Waldemeyer