H&M And WWF Create Water Conservation Strategy

January 24, 2013 • Fashion Blog, Industry

H&M and WWF

Along with their efforts to create the sustainable clothing line Conscious, H&M is moving forward with their goal of conservation within the fashion industry. The brand has partnered with WWF to create a cutting edge water conservation strategy. The two companies have entered into a three year global partnership where they’ve both created a new water strategy that will take into account the whole supply chain and have an important impact on the workings of the fashion industry.

“This partnership marks an evolution in the corporate approach to water,” Jim Leape, Director General of WWF International said.  “H&M understands that its long-term success depends on access to adequate water supplies. It also understands that its social license to operate depends on being a good neighbor and good steward of shared resources.”

This new cutting edge plan for water conservation will be implemented in all of H&M 48 national markets. Their goal is to reach all of their 750 direct suppliers as well as a large number of fabric manufacturers.

In 2012, H&M along with WWF went through a comprehensive evaluation of H&M’s efforts and challenges when it came to water, and that was used as the basis of their new water strategy. Now in 2013, these efforts will be put into motion. H&M stands alone in the fashion industry as no other fashion company has made such a comprehensive global water strategy. This movement will hopefully act as a catalyst so that other companies will form similar goals.

This movement will also seek to educate everyone involved in the H&M brand. Designers and buyers will receive training and be educated on the water impacts of raw materials as well as the wet processes used in the creation of different styles. Both H&M and WWF are also reaching out to water institutions, public policy makers and NGO’s to support the goal of better water management in specific river basins in China and Bangladesh.

These efforts connect to the fact that about a third of the factories in charge of producing clothing for H&M using wet processes are located in areas that have limited water supplies.

The H&M brand has worked for over 10 years to reduce negative water impacts in the industry. For more information go to hm.com/water.

– Jamie Wilson

 Source & Image: H&M










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