Giorgio Armani Unveils a New Retail Concept
Upping the ante on his Paris location, Giorgio Armani has unveiled a new women’s-only retail concept in the middle of couture week. The 4,850-square-foot store has a warm personality with stone floors in green Persian onyx, Alpine marble, and Ethiopian “butterfly” marble. The space is the Italian designer’s first retail store for couture accessories, which is a growing part of his company. The store shows Armani’s hands-on approach to his business and noted the space is mannequin free and the clothes are hung sparsely on racks, with only one size of each style displayed.
“I’ve had enough of all those metallic things. I really wanted to bring it back to something more natural, more human, and to create a boutique where the product is the real star,” Armani said. “This is the new luxury, it’s discreet.”
Pamela Love Partners with Zadig & Voltaire
Zadig & Voltaire’s artistic director Cecilia Bönström has admired Pamela Love’s jewelry designs for many years. The two have teamed up to create a collaborative jewelry line called Wild Heart which will be sold in the French label’s stores worldwide starting in March.
The six-piece collection combines rocker influences with elements of the nature and includes items like a two-finger snake ring, a bird-skull necklace, and horn-shaped earrings. The items are available in gold plate, silver, or antique brass and prices range from $210 to $560. Love is hoping that the collaboration will build her renown in Europe.
Saks Fifth Avenue Focuses on Omnichannel Retailing
Saks Fifth Avenue is advancing its marketing strategy by adding to its SaksFirst loyalty program and offering free shipping. E-commerce continues to thrive and retailers are giving customers incentives to shop at their store. Saks is enhancing their shopping benefits and amping up their SaksFirst program with a wider array of rewards and perks aimed to widen participation and strengthen customer bonds. Free shipping, even though costly, is another big step for the luxury retailer.
Included in the changes:
• Anyone with a Saks card is automatically in the SaksFirst loyalty program for free. Previously, a $1,000 minimum spend was required.
• Anyone shopping the Saks Off 5th outlet chain with the Saks card can earn SaksFirst points. Off 5th is adding locations and has become a very profitable part of the company.
• Free shipping is available all the time on any purchase made with the Saks card at Saks Fifth Avenue, Saks Off 5th, or on saks.com.
Equipment Opens on Melrose Avenue
Equipment, best known for their classic two-pocket silk shirt, opened a store on Melrose Place in West Hollywood, California. Last month, the brand also opened a store in New York’s SoHo neighborhood, giving Equipment a retail presence on both coasts. Eventually the brand aims to have locations in Paris, London, Tokyo, and other fashion capitals.
Kate Hudson Will Remain the Face of Ann Taylor
She wowed us at the Golden Globes and now Kate Hudson will not only return as the face of Ann Taylor for the spring and summer 2013 campaigns, she has also signed on to be a brand ambassador and develop a capsule collection. Of course she needed her own collection. Doesn’t every celebrity?
– Claire Mykrantz
Sources: WWD, NY PostSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Equipment, Equipment Opens on Melrose Avenue, Giorgio Armani, Giorgio Armani Unveils a New Retail Concept, Kate Hudson Remains Face of Ann Taylor, Pamela Love, Pamela Love Partners with Zadig & Voltaire, Saks Fifth Avenue, Saks Fifth Avenue Focuses on Omnichannel Retailing, SaksFirst, Zadig + Voltaire