Rebecca Taylor alongside the branding agency, MODCo will be creating a full-scale ad campaign that includes print, online and out-of-home in the U.S. “Color Bomb,” the theme of the campaign will be emphasizing Rebecca Taylor’s spring collection.
The campaign stars model Aline Weber and is set in New York City. Photographer, Alexi Lubomirski was hired to bring this vision to life. The message that Taylor wanted to get across through this campaign was a more complete vision outside of runway and editorial. Therefore, MODCo had the task of illustrating this complete image for the brand.
“There’s a real mix of femininity, plus a cool vibe,” Taylor said.
This campaign is set to be released both online and out-of-home on Feb. 1. It will also be visible on publications such as the nytimes.com, nymag.com and wsj.com. Along with this, these advertisements will also make a cameo on out-of-home kiosks during New York Fashion Week.
– Jamie Wilson
Source: WWD; Image: Huffington Post