Michael Kors Fights Hunger
Michael Kors has developed a long-term partnership with the United Nations World Food Programme to help solve the ongoing issue of world hunger. This collaboration will allow him to provide food assistance for those who are in need, especially children and mothers.
Kors plans to raise funds through a series of projects such as the launching of his unisex watch in March which is linked to his “Watch Hunger Stop” campaign. The watches come in a smaller size ( $295) and a larger ($325), and 100 children can be fed through WFP with each watch sold. Kors also plans to use other campaigns, events and special projects to achieve this goal.
This mission is nothing new for the designer. The fight to end hunger has been a constant activity for him. For more than two decades, Kors has been involved with the New York-based nonprofit, God’s Love We Deliver. This organization delivers daily meals to people suffering from severe illnesses, and as recently as last October, Kors made a $5 million donation to the nonprofit.
Alexander Wang Creates Limited-Edition Bag
Fashion loves to give back! Alexander Wang is teaming up with Samsung to design a limited-edition bag in which the proceeds will go to ArtStart, a New York City charity. Wang will choose a group of “influencers” and they will use the Samsung Galaxy Note II to produce images. Wang will then use this inspiration as a foundation to create a print for the bag.
These bags will be sold at select Alexander Wang boutiques and the company’s e-commerce website this summer. The proceeds from these sales will go to ArtStart, which aims to develop the talents of at-risk youth.
“This collaboration represents a new way that technology and style can come together,” Wang said. ”And, through a concerted effort, I am happy to be a part of supporting such a great charity as ArtStart that embraces creativity and art in a way that can change lives.”
Topshop Celebrates Chinese New Year
Chinese New Year falls on Feb. 8 this year and Topshop isn’t going to miss the celebration. The brand has created a 58 second short film to mark the occasion. “Lanterns,” which is set in London is the first campaign that Topshop has done in recognition of this celebration.
The campaign’s short film will premiere Wednesday on Topshop’s Chinese social networks and its other platforms including, YouTube, Facebook, Twitter and Instagram. The brand plans to open its first store in China this May, with Hong Kong as the location of its flagship.
Going along with the tradition surrounding Chinese New Year of getting “Lucky Money” to represent prosperity, Topshop has made limited-edition lucky red gift cards with envelopes which can be purchased in its flagships and online.
– Jamie Wilson
Source & Image: WWD