Mary-Kate and Ashley Olsen walk the perimeter of their West Village Elizabeth and James showroom admiring their latest endeavor. The brand’s first handbag collection has been in the works for about 18 months according to the duo. The line includes satchels, shoppers, messenger bags, backpacks, hobo bags, cross-body bags, clutches, pouches, and wallets.
“We’ve always wanted to do handbags, but we really wanted to understand the market first and what was missing from the market and what’s already existing on the market,” Ashley said. “We wanted the price point to be strong,” Mary-Kate said, jumping in. “The price point is below [Alexander] Wang and [Phillip] Lim but above Marc [Jacobs] and Tory [Burch].”
– Claire Mykrantz