HUDSON Jeans Uses Instagram For New Ad Campaign

February 1, 2013 • Fashion, Fashion Blog


When you combine effortlessly cool with a laid back vibe, you get HUDSON Jeans. With the brand having celebrated their 10th Anniversary in 2012, their refreshing new 2013 campaign embodies the spirit of their mantra, “LET YOURSELF GO.”

The recently launched Spring/Summer 2013 campaign features Georgia May Jagger alongside older brother, James Jagger.  HUSDON also utilized Instagram to capture the essence of the campaign. It  gives the viewer a sense living in the moment and being inspired by what they take from the “LET YOURSELF GO” campaign. Georgia, who is in her fourth year as the face of HUDSON Jeans, was an integral part of this new campaign.

“Since 2009, HUDSON and Georgia have grown and evolved and we love the fact that we have been able to do it together,”  Peter Kim, the brand’s CEO said.

But the interactive campaign doesn’t end there. HUDSON Jeans will be hosting a contest with influential people and bloggers on both a national and global scale around shared moments via their Twitter and Instagram channels. Fans and viewers can also participate using their personal Twitter or Instagram accounts. By uploading a picture with the hashtag #LETYOURSELFGO or by directly uploading their own #LETYOURSELFGO photo, individuals can win Spring/Summer 2013 HUDSON jeans, cash prizes, a feature in the campaign or even a trip to London where filming took place.

To participate in the campaign, use the handle @hudsonjeans on your Instagram or Twitter while hashtagging #LETYOURSELFGO.  For more information on the #InstaCampaign and contest go to

“We believe that when you look good, you feel good, and when you feel good, you are set free.” -HUDSON Jeans

– Jamie Wilson













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