Coco-Cola Capsule Collection Collaboration
Nigo, the Japanese designer who created A Bathing Ape, has created a capsule men’s wear collection that takes its inspiration from vintage Coca-Cola imagery. The line, which includes sport shirts, sweatshirts, T-shirts, jodhpur shorts, caps and jackets. The Coca-Cola x Human Made by Beams line is designed to re-create 20th-century industrial workwear and Nigo used pieces from his own collection of Coca-Cola memorabilia when creating the collection. The Shop Coat, for example, uses the Coke logo from around 1910. It will retail for $536. The Cover All jacket ($470) features a chinstrap and watch pocket common to jackets of the early 1900s, and the cotton logoed sweatshirt ($195) was produced on a vintage cotton knitting machine. Beams and Coca-Cola first collaborated in 2011 on the beverage brand’s 125th anniversary. The collection will be available beginning Friday February 1, at RSVP Gallery stores and online as well as Beam stores in Japan, Present in London and Haven in Canada.
Lucy Activewear Launches New Pant
The activewear brand has introduced ‘Perfect Booty’, the first new pant style it has released since 2011. The ‘Perfect Booty’ pant, which is priced at $108, has a patented design that includes mesh on the hips and thighs and supportive compression targeted to the glutes and side seams. Pants account Lucy’s for 40 to 45 percent of Lucy sales and are merchandised on a pant wall in its stores. Lucy has 57 stores currently, but expects to open about six this year and increase to a total of around 100 stores in the next five years.
Shopbop Adds New Designers
Shopbop announced that 30 new women’s designers were added to the site for resort and Spring and more will continue to be added throughout 2013. Shopbop takes a “youthful, editorial approach and an effortlessly cool point of view,” and that the new crop of designers target Shopbop’s current customer, which is generally young and contemporary. Shopbop has added several designer brands since December which include Giambattista Valli, Jason Wu, Versace, Rochas, Jean Paul Gaultier, L’Wren Scott, Alberta Ferretti, Aurélie Bidermann, Josh Goot, Vionnet, Veronica Beard, J. Mendel, Carven and Costume National. Joining Shopbop over the next few months are Mugler, Vera Wang Collection, Les Chiffoniers, Wes Gordon, J.W. Anderson and Rue du Mail. The Mugler assortment will include the debut handbag collection and a custom graffiti-print Muglerette bag, created exclusively by creative director Nicola Formichetti. Later this year, for the first time, Men’s wear designers will be added.
Shopbop revamped the website last year and in August introduced a new logo and homepage with an overall minimal aesthetic. The site now includes videos of models that turn and provide 360-degree views of the fashion. Images are 60 percent larger than before and the product detail page has been redesigned. Other features include customer alerts on new arrivals; recommendations on what to buy; a reinvigorated Shoptalk blog, and a custom Facebook tab with exclusive content. The Shopbop.com mobile site and iPad experience were also redone. Shopbop’s designer boutique made its debut in 2007 with designers such as Calvin Klein, Zac Posen, Marchesa and Thakoon, but the offerings were minimal.
Rachel Roy Goes Digital
Rachel Roy is among the many designers that will feature a digital runway show this season. “Digital has always been an important platform for telling my story and connecting with women,” Roy said. On Feb. 8, the designer will kick off a tease campaign via several social media platforms like Twitter, Instagram, Pinterest, Facebook and Vyou. Roy will also offer exclusive content with behind-the-scenes footage from hair to makeup. “It’s very inclusive and lets people experience and interact with all the elements that go into a fashion show,” Roy said. “I wanted to create a different experience that transcends just a brief moment in time and deliver it in a different way so people can take the time and experience it at their own pace.” The runway show will be available for viewing at facebook.com/RachelRoy on Feb. 14 at 11 a.m.
– Selicia A. Walker
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
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