Today’s Fashion Headlines: Monday, Febuary 4, 2013

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Oscar de la Renta Creates a Collection for The Outnet

On February 26, Oscar de la Renta will unveil a 24-piece collection created specifically for The Outnet. The line will range in price from $325 to $1,295, with most of the dresses set to retail at less than $1,000. While Oscar de la Renta uses the same fabrics as his runway collections, the same patterns, and is made in the same factory as the main collection, they are all past fabrics and past patterns for the designer. For the main collection, the graphic design team develops the prints and the company, pays for the runway show, a model to wear it, and a second sample and a pattern maker. But in this case, because the fabric and pattern already exist, the brand has eliminated all those costs.

The prints in the collaboration are quintessentially Oscar, such as an ikat print in two colorways and ladylike florals set against dusty-rose backdrops. The collection is nearly half dresses and there are 11 total, with silhouettes ranging from a $995 sleeveless and full-skirted style to an $895 sleek and formfitting leopard-print shift. The most expensive piece is a silk faille bohemian trapeze gown in vibrant coral that will retail for $1,295.The Outnet has previously collaborated with Alexander McQueen, Erdem, Anna Sui and Paul & Joe, but this is its largest partnership to date, according to Stephanie Phair, the e-tailer’s managing director. A full marketing strategy for the de la Renta line will lead up to the launch and Olivia Palermo has been named the face of the collection. “We know that our customer loves Oscar, but we also feel that this is an amazing opportunity to tap into The Outnet’s audience and a new audience that Oscar as a brand might not have reached yet. This is tapping into a potential customer that will become an Oscar de la Renta customer.” Phair said. Theoutnet.com receives 1.5 million visitors a month from more than 149 countries.

Reed Krakoff’s Glass Jewelry Line

The Costume Institute’s spring exhibition, “Punk: Chaos to Couture” is the inspiration behind Reed Krakoff’s bold new jewelry collection named Punk Glass, which features unique raw glass stones wrapped in flat metal. The idea came to the designer while he was working on a limited-edition bottle for his fragrance with Italian glassmaker Seguso. At the Murano factory, Krakoff noticed all the excess involved in the hand-blowing process. “I saw all these bins of glass — extra chunks that are essentially pieces that come out of the molds, thrown in a bin to be reused,” Krakoff said. “These were amazing objects. They looked like raw, uncut semiprecious and precious stones and I had this idea. I thought it would be great to repurpose them.”

Krakoff had the glass scraps shipped to New York, where they were treated and refined without losing any of their character. The vibrant glass stones are clear, red, purple, cognac, or blue and were then wrapped graphically in gold, gunmetal, or silver-plated brass metal wire. Pendants, bold rings, and cuffs were made. The overall effect is very raw and organic. The collection arrives at Reed Krakoff’s Madison Avenue boutique on Wednesday and will be available to select other retailers. The baubles range from $590 for glass stone rings set in silver or gunmetal to $990 for gold-plated cuffs. Krakoff’s not ending here. “We’ll have another batch of them,” he added. “We are trying to use them in a minaudière, and playing with them in shoes as well.”

Lucky Brand Licenses Handbags

The Los Angeles-based jeanswear brand has licensed Trebbianno LLC, a New York-based accessories firm, to manufacture and market Lucky Brand handbags for distribution in the U.S. and Canada. The bags will land in Lucky’s stores and luckybrand.com in June. With retail prices falling below $250, the new handbag line reflects what the company describes as its “casual, Southern California chic” design aesthetic. The line is dominated by leather and accents including braided handles, subtle hardware, and sporadic use of patterns. The contract with Trebbianno marks Lucky’s seventh licensing agreement, following arrangements with The Camuto Group for women’s footwear, Parigi Group Ltd. for children’s, Elizabeth Arden for fragrance, REM for eyewear, Lunada Bay for women’s swimwear and Contour for technical accessories.

-Claire Mykrantz

Source: WWD

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