When we hear the name Louis Vuitton many things come to mind like purses, bags, wallets and lot of dollar signs. But what about cars? During a gala event in Paris tonight, Michael Burke, the new chief executive officer at Louis Vuitton will be presiding over the Louis Vuitton Classic Awards.
The awards which were created in 2005 undoubtably allow Louis Vuitton to maintain ties to the automotive world. What connections could you possibly imagine Louis Vuitton having with cars? Well, the brand used to make trunks for the first motorcars and still keeps these connections through rallies and other “prestigious events.”
Some of the awards that will be presented are the Concours Award which is considered best in show. That will go to the Ferrari 250 GTO. Being only one of 32 ever produced, it is one of the most sought after cars in the world. Also, the Peugeot Onyx is set to win the Concept Award.
– Jamie Wilson
Source & Image: WWD