Eva Mendes Creates Line With New York & Company Inc.
Eva Mendes has signed a multiyear contract with New York & Co. This agreement includes launching a subbrand, becoming the ambassador for the store as well as being featured in ad campaigns and making appearances for the brand.
Eva by Eva Mendes will have an emphasis on accessories and dresses, but the line will also feature pants and jeans.
“We don’t address day-to-evening and real cocktail looks today,” Greg Scott chief executive officer of New York & Co. said.
This new line will be delivered four times a year. It will also be prices about 10 to 15 percent higher due to special fabrics. Mendes, who will be involved in the design process, will approve all styles before they can be produced.
“We want her influence in the collection,” Scott said.
Cosmo In Need Of A Cosmo?
It would seem that things are constantly being shaken and not stirred in the magazine industry. Michelle McCool, fashion direction of Cosmopolitan Magazine for the last 10 years, has resigned. She is said to be looking into other endeavors.
However, this news might come as no surprise. Since Joanna Coles took over things at Cosmo in September, she has been “shaking up the masthead.” Her goal is to launch Cosmopolitan into the fashion world as a leading player. Although a new fashion director has yet to be named, a new one should be coming into the picture soon.
Raf Simons For Dior
Raf Simons‘ first collection for Dior will be arriving at retail sometime this month. The high-end brand is creating a series of pop-up shops with integral wholesale partners in the upcoming weeks.
The decor and overall atmosphere of Simons’ ready-to-wear show in Paris will be displayed to retailers including 10 Corso Como in Milan, Isetan in Tokyo and Maxfield in Los Angeles along with others in Hong Kong, Seoul and Beijing.
“This is a new New Look,” Dior chief executive, Sidney Toledano said.
– Jamie Wilson
Source & Image: WWD
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