Marc Jacobs for Diet Coke Cans Unveiled
Marc Jacobs used his signature swallow print for one of the cans he designed as Diet Coke’s creative director. The stylish birds flit around a fashion illustration depicting a model in a bustier dress, stiletto heels, and a tall hat. According to Jacobs, it has a likeness to a fashion look from the Nineties. Jacobs also created designs to celebrate female empowerment in the Eighties as the soda giant marks a milestone anniversary in Europe with the phrase, “Sparkling Together for 30 Years.” A shower of bowties over a model in a strong-shouldered tuxedo and top hat portray the Eighties in the spirit of Broadway razzle-dazzle. A sporty-chic look straight from the spring 2013 runway represent the 2000’s, surrounded by a burst of polka dots.
The first cans and bottles are slated to arrive next month in 11 European markets including the U.K. and France. Jacobs designed three cans, three bottles and three ad campaigns, each corresponding to a recent decade in fashion.
Ralph Lauren to Open First Denim & Supply Store
Ralph Lauren Corp.’s Denim & Supply is getting ready to open its first U.S. store this spring. The news promptly leaked onto the blogosphere when new signage went up on University Place in New York. The company is in process of converting from its prior use as a Rugby store. A spokesman at Ralph Lauren confirmed plans for the conversion but provided no further details on the opening. The concept has already has been tested with a limited number of stores in Europe and Asia. Ralph Lauren Corp. unveiled plans to close Rugby in November.
Chanel to Relaunch Première Watch
The French fashion house is celebrating the 25th anniversary of its first ladies’ timepiece with a chic new version of the chain strap design, which was originally introduced in 1987. Chanel unveiled the collection on Wednesday at its store in Paris on Place Vendôme, the square whose octagonal shape was the inspiration for both the case of the Première watch and the stopper on the Chanel No. 5 perfume bottle. The collection will hit stores in April.
Nicolas Beau, international director of watches at Chanel, said that after experimenting in recent years with pearl or ceramic-and-diamond straps for the Première, he wanted to refresh the original look of the watch. The case has been lengthened to 28 millimeters, and a 22-millimeter version has been introduced as well. The faceted glass on the case has been made thinner, and the links on the curb chain have gained heft. The chains can be snapped on and off to adjust the length of the strap.
The collection consists of 14 quartz timepieces in versions ranging from plain steel to white gold fully set with diamonds, with prices spanning from $4,300 to $223,000. “The idea is that you can wear it snug on the wrist like a classic watch, or add a couple of links and wear it piled together with other bracelets, like a lot of women do nowadays,” said Beau.
– Claire Mykrantz
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
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