Up Next? Lingerie Fashion Week

February 19, 2013 • Events, Fashion Blog, Under-Pinnings

"The body is meant to be seen, not all covered up." - Marilyn Monroe

“The body is meant to be seen, not all covered up.” – Marilyn Monroe

And you thought New York Fashion Week was over? Guess again. New York has it’s first ever Lingerie Fashion Week. OK, so it’s more like a weekend (Thank God). This weekend in fact.

Lingerie Fashion Week has arrived. That’s right. There is now a Fashion Week exclusively dedicated to intimate apparel brands – the first, in fact, ever created. Shows will take place Friday, February 22nd & Saturday, February 23rd at The Metropolitan Pavilion in Chelsea. Six brands will show collections at LingerieFW™’s debut season: global powerhouse Affinitas & Parfait, luxuriously erotic FYI by Dani Read, unconventional NaïS, sultry Nevaeh Intimates, provocative Rouge Séduire and effortless Uye Surana.

Why a Lingerie Fashion Week now? Once considered a niche category, intimate apparel has recently exploded into the forefront of consumerism, having seen a dynamic surge of recognition particularly within the past few years. The industry is now prevalent in just about every area of pop culture, while innerwear-as-outerwear has moved on from being marked a passing trend to an omnipresent, permanent fixture in fashion worldwide. The U.S. women’s intimates and hosiery market alone grew to $14 billion in 2011, up from $13 billion in 2010.

Says LingerieFW™ Founder & Director Lauren Rich: “It is safe to say intimate apparel has successfully staked its claim as a power player in the greater fashion industry, and as such deserves a high visibility, influential platform to collectively give its growing force of brands their due voice. The goal of LingerieFW™ is to give this voice to the hundreds of beautiful, innovative intimates designers & brands via a channel not only reaching industry but also the consumer – spotlighting & elevating the industry as a whole. Through LingerieFW™, we want to make lingerie & intimates designers household names just as their womenswear counterparts are.”

To RSVP please contact: rsvp@lingeriefw.com

– Lauren Dimet Waters

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , ,

Leave a Reply