The Grammy-winning singer and designer for the British retailer River Island now has a new, groundbreaking deal with MAC Cosmetics. The MAC agreement, which Rihanna called “a no-brainer,” will help her unleash her creativity. MAC and the singer have collaborated on multiple collections of color cosmetics that will roll out later this year. The first product to launch will be RiRi Woo, a lipstick inspired by Rihanna’s favorite MAC red, Ruby Woo. Its release will coincide with Rihanna’s Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn, where MAC will open a pop-up shop on the first night to show the line.
Rihanna says that creating makeup is no different from writing songs or designing clothing. During her exclusive interview with WWD, she said, “Being creative is something that I love, so I can put that into different outlets. Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities, and they all tie in. My makeup looks, my fashion looks…they help me to express myself as an artist. I think it helps people to understand me or my mood, my story.”
Although MAC has collaborated with many brands and celebrities in the past, this is the first time the brand has worked with a famous person for more than just one project. “We always say that MAC likes to go on a date but doesn’t really want to go into a relationship,” said John Demsey, group president of the Estée Lauder Cos. Inc., MAC’s parent company. “This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.” The four collections, to be known as RiRi [Hearts] MAC, will break throughout 2013, and includes plans for 31 different items.
- Claire Mykrantz
Source & Photos: WWD