Today’s Fashion Headlines: Wednesday, February 20, 2013

February 20, 2013 • Fashion Blog, Fashion News

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Matthew McConaughey Launches Collection

For someone who is rarely seen with a shirt on, it’s a bit ironic that Matthew McConaughey would be launching a clothing line. However, don’t be fooled by his lack of apparel. This endeavor ,which is close to the actor’s heart, is all for a good cause.

The line which debuts this spring is called JKL. The active-inspired sportswear collection is named after the actor’s charity, Just Keep Livin Foundation. It was founded in 2008 after the death of his father. This organization is used to help kids transition into adulthood by teaching them the importance of concepts such as decision making, education and health and applying them to their lives.

The JKL sportswear and swimwear collection will debut exclusively in 150 Dillard’s stores next month. It will also be offered to other retailers for fall. Grand National Apparel Inc., a Toronto-based private label manufacturer will be producing the line. The company is known for working with brands including Perry Ellis and Savane.

Back To Bebe For Brigitte Bogart

Today, Brigitte Bogart was named executive vice president of design and product development at Bebe Stores Inc. This new position will involve her leading  a design team. She will report to Steve Birkhold, Bebe‘s chief executive officer.

From 2001 to 2009, Bogart was the senior design direction at Bebe, predicting trends as well as designing clothing. She’s credited with creating some of Bebe’s most popular items such as the Amanda blouse. In just one calendar year, this item sold more than 100,000 units.

Happy Anniversary To The Horsebit Loafer

Gucci has opened an exhibit at the Gucci Mueso in Florence, Italy to celebrate the 60th Anniversary of its horsebit loafer. This museum opening coincides with a global marketing campaign that transformed Gucci store windows as well as “Facebook page into a celebration of the loafer.” Gucci will also embark on a digital campaign that will appear on its social networks.

In 1953, the loafer was introduced after Guccio Gucci’s son, Aldo, expanded the family business by incorporating footwear. This celebratory exhibit follows the loafer’s history from “Hollywood’s leading men in the Fifties and Sixties wearing them” to Madonna donning a pair at the MTV Video Music Awards.

“The horsebit loafer has lived many lives since its creation 60 years ago, earning itself an important place as a wardrobe staple for both men and women alike,” Frida Giannini, creative director said

– Jamie Wilson

Source & Image: WWD

 

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