When your hair is as famous as your walk, it’s only a matter of time before you will sign a major beauty deal. Kérastase Paris has stuck a deal with Kate Moss. The iconic model will serve as the muse to the hair care brand’s new Couture Styling Collection set to hit stores this June. It is the first time the L’Oréal-owned professional hair-care brand has had an international face.
Moss will make her official debut in the highly-anticipated campaign next month. Moss was photographed by Sølve Sundsbø for the Kérastase images that will appear in salons and in print advertisements.